Higher Logic

SEPTEMBER 25, 2018

MSCPA marketed its community in its print magazine and reminded members of its launch through its website and email. We thought people would be busy and wouldn’t have as much time to participate, but members thought The Hub was a great tax resource.”. Organic Conversation Jumps Despite Technology and Privacy Concerns.

Case Study 120

Case Study Massachusetts Newsletter Software 120

Higher Logic

OCTOBER 30, 2018

Megan Lueders, Chief Marketing Officer, Zenoss. So far, TechZen has proved to be a valuable benefit and resource as a promotional platform, for things like GalaXZ (our annual user conference), webinars (our attendance has increased up to 10 percent with the help of automation rules), new content, and training opportunities.

Case Study 120

Case Study Austin Products Library 120

Higher Logic

SEPTEMBER 11, 2018

Since its founding only 12 years ago, Jama Software has made a huge impact in the product development software market. After Jama launched an online community, the staff has seen their community become the best resource for all things Jama, from customer support to product improvement. Empowering customer support.

Case Study 84

Case Study Resources Software Products 84

Higher Logic

APRIL 2, 2019

However, marketing doesn’t end when the ink is dry on the contract. As made clear, many companies are leaving money on the table if they don't continue marketing to existing customers once they make an initial purchase. The problem is that not enough companies connect these top goals with customer marketing. That being said….

Marketing 195

Marketing Revenue eBook Software 195

Higher Logic

AUGUST 14, 2018

The American Society of Association Executives (ASAE) uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. So, we created a group and started pushing more GDPR content and resources based on the data we had collected.

Case Study 120

Case Study Analysis System Revenue 120

NXUnite

MARCH 18, 2024

In today’s dynamic landscape, associations play a key role in facilitating networking opportunities, promoting professional development , and providing resources for their members. Accessibility: Members can access learning resources anytime, anywhere, providing flexibility and convenience in their learning journey.

Software 130

Software LMS Library Certificate 130

Higher Logic

JANUARY 23, 2019

Marketing automation. Two terms that sound similar (and sort of are) except for the fact that they tend to be siloed into two separate spheres of community and marketing. What Do Automation Rules and Marketing Automation Mean? Related: Email Marketing vs. Marketing Automation [Explained]. Automation rules.

Marketing 136

Marketing Communications Case Study Tools 136

ISAE

SEPTEMBER 7, 2023

Unlocking Growth Potential: The Benefits of Working with a Marketing Agency Whether you run a small business that's just starting out or an established business looking to expand, working with a marketing agency can help unlock your growth potential.

Marketing 52

Marketing Indiana Newsletter Social Media 52

Associations Now

JULY 17, 2017

A new initiative by NPES and the Chief Marketing Officer Council gives senior brand marketers opportunities to collaborate and find inspiration. Called the Brand Inspiration Center , the website also aims to facilitate peer-to-peer dialogue between brand marketing executives. It’s about removing waste,” said Miller.

Resources 43

Resources Marketing Case Study Innovation 43

Wild Apricot

OCTOBER 5, 2010

Add one more to today’s list of resources for fundraisers! Just released by Network for Good and Zoetica, here's a new free eGuide on Cause Marketing Through Social Media: 5 Steps to Successful Online Campaigns.( read more ).

Social Media 150

Social Media Marketing Case Study Technology 150

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Higher Logic

JUNE 14, 2018

In today’s digital world it can be hard to know which resources to rely on, especially when there’s new stuff coming out all the time, and there’s so much pressure to constantly consume. And of course, the resources out there are always evolving, so feel free to share your favorite resources with us in the contact form below.

Marketing 116

Marketing Social Media Houston Resources 116

Higher Logic

OCTOBER 19, 2017

Advocates are five times more valuable than average customers because they spend more on products and increase product purchases, according to Advocate Marketing. So we created opportunities for them to be guest bloggers, do case studies with us, and write product reviews. How about marketing?

Team 149

Team Marketing Case Study Products 149

Higher Logic

OCTOBER 16, 2018

Where can educators around the globe find resources, advice, networking, and support when they need it? Initially, we used a blog ( blog.discoveryeducation.com ) as our primary communication tool to share about events and resources with our community members. Members started showing up for the resources, but they stayed for the people.

Case Study 91

Case Study Education North Carolina Oklahoma 91

Reid All About it

JULY 31, 2020

The weekly list of free educational events and resources for the association community… Economic outlook for associations. Please consider participating in Marketing General Inc.’s – Event Marketing Strategies for Virtual and Hybrid Events. Presenters: Mike Dietrich, Vice President of Marketing at Cvent.

Montana 362

Montana Revenue Innovation Case Study 362

Reid All About it

APRIL 12, 2024

The weekly list of free educational events and resources for the association community… I would love to live Like a river flows, Carried by the surprise Of its own unfolding. SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Member recruitment.

Revenue 256

Revenue Strategy Price Newsletter 256

Reid All About it

MARCH 1, 2024

The weekly list of free educational events and resources for the association community… Education programs. When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Advertising. AI for associations. More info/register.

Education 256

Education New Hampshire Tips Technology 256

Reid All About it

MAY 21, 2021

The weekly list of free educational events and resources for the association community…. 5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Host: Socio.

San Jose 369

San Jose Email Marketing Tools millennials 369

Reid All About it

OCTOBER 6, 2023

The weekly list of free educational events and resources for the association community… Industry careers website. Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways.

Revenue 256

Revenue Certificate Tools Innovation 256

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Sherry Budziak of.orgSource says, “Sharks are looking for a meal. Gamification at events.

Revenue 256

Revenue Price Denver Tools 256

Association Analytics

FEBRUARY 14, 2022

Revenue growth driven by improved membership numbers, increased product sales and optimized marketing reach and effectiveness. Revenue – Seeing data in real-time enables you to maximize your marketing initiatives. Marketing research and performance – you’ll be able to segment and target your marketing tactics.

How To 169

How To Case Study Cost Revenue 169

Reid All About it

FEBRUARY 23, 2024

The weekly list of free educational events and resources for the association community… Join or Die. I’d love to see that phrase in membership marketing copy. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. But, seriously, has anyone seen the movie Join or Die yet?

DC 261

DC Washington Member Engagement Innovation 261

Nexus Marketing

MAY 17, 2024

If you haven’t yet seen one of these AI results, here’s a quick overview: In this SERP for the query “B2B marketing best practices,” Google serves an AI overview at the top of the page. Look for more statistics, trends, and case studies featured in your content.

Content 52

Content System Analysis Resources 52

Reid All About it

APRIL 14, 2023

The weekly list of free educational events and resources for the association community… Extreme brainstorming. Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. Abstract/conference management. More info/register. 1 CAE credit.

Leadership 195

Leadership Education Revenue Strategy 195

Reid All About it

DECEMBER 8, 2023

The weekly list of free educational events and resources for the association community… Mental health. People talk about it in the association world, but how many associations actually provide resources and education about mental health issues to members and industry employers? Marketing to Gen Z and millennials. 1 CAE credit.

Strategy 272

Strategy Video Technology Innovation 272

Higher Logic

JANUARY 7, 2019

Add these resources to your reading list: Stop Playing Defense With Your Online Community ROI. These tools can help you offer the right resources to the right people at the right time, which makes all the difference when it comes to engaging members and keeping them. Not sure where to start rectifying this mistake?

Case Study 204

Case Study Tools Marketing Resources 204

Reid All About it

FEBRUARY 2, 2024

The weekly list of free educational events and resources for the association community… Early-career microcredentials. Host: Fridays@4 Speakers: Feborah Dixon, CMP, seasoned meetings professional Grace Dobson, SHRM-SCP, Human Resources Analyst at The City of Frederick Pamela Williams, MS, PHR, Founder and CEO of CorpEx, LLC Mon 2/5 at 8 a.m.

Certificate 266

Certificate Denver South Carolina Project 266

Optimist Consulting

DECEMBER 11, 2013

The Content Marketing Institute and the Direct Marketing Association (DMA) have just published their annual research report Content Marketing in the UK: 2014 Benchmarks, Budgets, and Trends. Content marketing is growing in importance, so it understandable that organisations are becoming more strategic about it.

Content 100

Content Report Marketing Social Media 100

Higher Logic

OCTOBER 17, 2019

You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs. Resource: Higher Logic + AACSB Case Study. Mobile Apps. billion by 2023. Volunteer / Advocacy Programs.

Revenue 211

Revenue Tools Member Engagement Member Experience 211

Reid All About it

JANUARY 22, 2021

The weekly list of free educational events and resources for the association community…. His 21 tips to improve your corporate partnership program (with links to additional resources) is the place to start (and return to) if your sponsorship program needs tweaking or overhauling. Marketing Automation & Technology Systems Demo Day.

Innovation 370

Innovation Communications Education Strategy 370

Reid All About it

NOVEMBER 13, 2020

The weekly list of free educational events and resources for the association community… Looking forward. The Association Laboratory Research Alliance invites association executives to participate in the Looking Forward 2021 study. Powering Engagement with Persona-Led Marketing. The future of work. 1 CMP credit. Host: PCMA.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

Higher Logic

FEBRUARY 12, 2019

In our imaginary example, when you started using that new software, wouldn’t you have been happier if you were given a step-by-step approach to success and guided to all the resources you could access for future help and support? Clearly outline the resources they have available for success. Step 1: Map the Customer Journey.

Software 159

Software Process Tools Case Study 159

Off Stage

JULY 12, 2010

12, 2010 - Management Case Study. Then Spring came, the market started to rebound, and the Tech Committee lost interest in the project. In the case study example, designing a website is not an activity for FSBOs and amateurs: an association needs professional help to articulate online objectives and engineer optimal results. .

Case Study 40

Case Study Committee Technology Innovation 40

Off Stage

SEPTEMBER 16, 2011

16, 2011 - Part Two: The Interim AE--A Case Study. There was no transition plan, needless to say: a transition roadmap was something that the board had on its to do list, but had remained fairly low as a priority while other concerns attracted resources and energy. false false false. EN-US X-NONE X-NONE. "I really am.

Case Study 40

Case Study Leadership Resources Process 40

Beth Kanter

MAY 28, 2014

Humberto Kam , Director, Online Engagement & Marketing, Monterey Bay Aquarium. This was a theme slam where panelists had to share their case study in five minutes or less using a similar format and unique style of delivery. Not yr same old social media NPO case study SLAM at #SMoP14 pic.twitter.com/j7Gp12hIRD.

Case Study 28

Case Study Social Media San Francisco Conference 28

Higher Logic

MAY 2, 2019

To get your members excited about your association’s publication, you have to deliver one that grabs their attention and delivers the resources they want and need. Resource: Are You Prepared to Master the Engagement Economy? Case Study: Data Informs Decisions | ASAE and Association Analytics Aim to Predict Engagement.

Tips 136

Tips Revenue Case Study Content 136

Blue Sky eLearn

MAY 4, 2020

This includes not only a “tradeshow-like” user experience but also marketing analytics and the integration of dynamic, intelligent graphic advertisements all over the virtual event space. They are the ones that know the platform the best, and your team can and should be focused on the program, marketing, and other aspects of the production.

LMS 282

LMS Price Team Sample 282