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Social Media Integrated Campaign Case Study Slam: SSIR Social Media on Purpose Conference

Beth Kanter

Humberto Kam , Director, Online Engagement & Marketing, Monterey Bay Aquarium. James Nickerson , Social Media Strategist, San Francisco Gay Men’s Chorus. This was a theme slam where panelists had to share their case study in five minutes or less using a similar format and unique style of delivery.

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The Top 5 Lean Startup Resources for Social Good Organizations

Beth Kanter

I was delighted to discover Leah Neaderthal, Co-Founder, Lean Impact who has done amazing work applying lean start up principles to all aspects of nonprofits. Her organization is hosting two Lean Impact, one in December in NYC and one in January in San Francisco (I’m a judge for the San Francisco event). No worries!

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The Photo that Was Worth 25,000 Shares

Beth Kanter

H ere’s a case study from Taryn Degnan is the interactive marketing manager at Common Sense Media about their recipe for successful content. There’s a running joke within our marketing team about “going viral.” Taryn Degnan is the interactive marketing manager at Common Sense Media.