Optimist Consulting

SEPTEMBER 1, 2013

You might have read last week that Alastair McCapra is to be the new CEO of the CIPR , the public relations professional body. The current CEO, Jane Wilson who steps down this month, has a background in communications and had not previously worked for a membership body when she secured the role in 2010. What is answer? Membership'

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Optimist Consulting

MAY 22, 2014

Two CEOs from organisations that have recently been awarded a Charter talk about the prestige and benefit it has brought to their profile. The health sector reportedly has the highest number of female CEOs. I thought I’d share three interesting facts from the report: 1) Chartership is on the rise. per year during 2000 – 2013.

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Optimist Consulting

JULY 9, 2014

This was how they approached their campaign: The CEO announced the intention to make changes in January this year and he was available to members through a webinar where he talked about his plans for the Institute. They offered an audio podcast of the CEO talking to a past President about the change.

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Optimist Consulting

MAY 22, 2014

They then followed this with some member research and a series of regional roadshows where their CEO travelled the country to listen to members, which they called the ‘Be Part of It’ tour. Their CEO blogged and Tweeted about it a lot too. Talking to members.

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Optimist Consulting

MAY 10, 2017

Offering the opportunity of an informal conversation with the CEO or a board member can help members decide if it for them. Offer support – not everyone is going to read the message and think ‘That is for me’ Sometimes they might need coaxing. Use all your channels – don’t just rely on sending an email.

Communications 113

Communications Tips Project Content 113

Optimist Consulting

SEPTEMBER 28, 2016

If getting invited is a challenge, work with your CEO to bridge this gap with your trustees and demonstrate the difference communications is making towards organisational goals. Improve access to your board: Identify a communications champion and encourage them to attend board meetings in person.

Communications 100

Communications Tips How To Social Media 100

Optimist Consulting

MARCH 26, 2014

Waitrose’s CEO, Mark Price, recently said that points-based loyalty schemes had become “meaningless” to customers. The scheme is different from other supermarket loyalty schemes as it focuses on gifts like free coffee and money off rather than collecting points like you do at Tesco and Sainsbury’s.

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