Nimble AMS
FEBRUARY 16, 2022
You can sell multiple items to your members – everything from events to subscriptions to branded merchandise to training and certification courses. by predicting which members are most likely to register for a specific course or certificate program and then target your educational content by recommending relevant offerings.
Reid All About it
APRIL 5, 2024
She recaps a case study presented at the Innovation Summit about the American Board of Medical Specialties’ use of the blue ocean strategy to expand their certification tool into new markets. AI-generated SEO content is “polluting our culture for your own minor profit. To keep them at bay, find a new blue ocean.” Damn, that was good.
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Reid All About it
JANUARY 31, 2020
Find out how to have a great content strategy in less than two minutes in this video from web strategist Ray van Hilst of Yoko Consulting. Then, if you have more time, check out the advice and resources in this Gather Content interview with content strategist Hilary Marsh. Not a fan, too crumbly and bland. Tue 2/4 at 12 p.m.
Higher Logic
MARCH 19, 2019
In our digital age, online advertising is the best way to get your content and sponsors’ content in front of your member or donor base. I’d say there are three factors that qualify a channel as a “quality online space”: high traffic, beautiful and functional design, and targeted content. Targeted content. High traffic.
Reid All About it
MARCH 12, 2021
Lisa Boylan at Associations Now writes about the services, resources, and safe spaces provided by the Massachusetts Society of CPAs to help its members manage stress. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Member Content: Efficient and Effective Tactics.
Reid All About it
JULY 23, 2021
I spent time up in Massachusetts last week with my family enjoying local pizza, my brother’s carnitas, and Italian cookies and pastries , so time in my NC kitchen was limited. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenter: Mark Bornstein, VP of Content Marketing, ON24.
Reid All About it
MAY 29, 2020
During a virtual conference, attendee attention is more focused on the educational content. Jordan Marsh was a department store chain in Massachusetts that was famous for its big blueberry muffins—mine aren’t as big but they’re just as good. Content Forum Weekly Community Chat. Host: Content Forum. Virtual networking.
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