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Revenue-Generating Solutions for 5 Essential Member Needs

Membersuite

Leadership academy. Members (professional and supplier) apply for a leadership development program in which they learn skills applicable to both their job and association leadership positions. Other revenue-generating programs include: Certification programs. Advertising : website, newsletter, mobile app, and print.

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How to create an association marketing strategy

Freestone

An association marketing strategy can also help you boost learner retention. Consider leveraging a newsletter which highlights upcoming continuing education courses, exciting events, and special learning opportunities to show off your program. Personalized messaging is much more effective than a generic marketing approach.

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Building Buy-In for an Online Community at Your Association

Higher Logic

Instead, you need to align your new online community with the mission and priorities of your association's leadership. The goal: If your organization offers certifications, continued education, or trainings as membership benefits, your leadership may want to boost involvement in these areas to grow non-dues revenue.

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13 Membership Drive Ideas for Events & More (Plus How to Run a Campaign!)

EventMobi: Association Events

Spread the word about your membership drive via: Social media platforms Email marketing campaigns Special membership campaign events Partnerships with local businesses and influencers Spotlights on your local radio, TV, and newspaper Paid online ads And more!

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Building a Membership Website That Works: 7 Steps

MemberClicks

A basic website typically includes public-facing information about your: Mission, vision, and values Organizational history Leadership staff or board members Ways people can get involved Services and programming Contact information to learn more A membership website includes this information, but also offers gated, members-only content and pages.

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Association Brain Food Weekly: 10.11.19

Reid All About it

Rethink your leadership training programs , says WBT Systems, so you can develop leaders who not only lead your association into the future, but help lead their company (and industry) into the future too. Seven ways to boost your newsletter open rate. Michael Brenner, Content Marketing Institute ). or subscribe for updates.

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Association Brain Food: 9.30.22

Reid All About it

Newsletter engagement. Side note: I subscribe to a ridiculous number of newsletters, but I always open Marginal Revolution because I know it contains only two short posts. Host: PCMA Digital Event Strategist Certification. Johanna Morlock-Abbasi, assistant director of email marketing, Bradford Exchange.