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Association Brain Food: 8.25.23

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TopClass LMS highlights findings from MGI’s 2023 Membership Marketing Benchmarking Report that they think will interest association education teams. Gen Z and millennials. Another report to add to your reading list is Deloitte’s 2023 Gen Z and Millennial survey. Membership trends. Marketing to younger generations.

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Challenges and Opportunities for Association Education Programs

WBT Systems

Most certification academic standards have limited value – without the ability to apply learning. This report, recently published by Gallup (and available for free download), is written from a more corporate perspective, but some of it’s findings could be very relevant for associations. State of the American Workplace.

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New Year Resolution: Invest in Association Learning Technology

WBT Systems

Back at the office, this process is paralleled as the new year kick-starts strategic planning sessions to set goals for association management, covering everything from membership growth and retention to updating education and certification programs. Expansion of Membership – beyond geographic boundaries.

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Association Brain Food: 9.22.23

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TopClass LMS reviews the pros and cons of recording an educational event from both the attendee and association perspectives. At Business Insider, Charlotte Lytton reports on research about Gen Z and education. Amanda Lea Kaiser ) Two mobile engagement strategies to help your association increase Gen Z and millennial membership.

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Trends Impacting eLearning Solutions for Associations in 2017

WBT Systems

These opportunities to lead in changing professional education will affect how such programs are delivered, assessed and valued by learners, employers and the professional and trade associations providing education and certification within their respective industries. So what do you need to know? Trends Impacting Associations Right Now.

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Association Brain Food: 3.8.24

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TopClass LMS published another recap from the recent Learning Business Summit. You’ve probably seen survey reports about people registering later for events than in the past. Higher Logic’s 2023 Association Email Benchmark Report rounds up data and trends based on the emails of 1500 associations. Education program marketing.

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Association Brain Food Weekly: 8.21.20

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Bruce Rosenthal (Bruce Rosenthal Associates and Partnership Professionals Network) and Christopher Gloede (Ricochet Advice) recently published a useful report, The New Sponsorship Model for Virtual Events. The report also includes a sample virtual event prospectus to give you additional ideas. Association membership app. to 3:30 p.m.