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Association Brain Food: 8.11.23

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Impexium recommends five strategies for a change management framework. Community Marketing Supports Growth (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it!

Chicago 195
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Association Brain Food: 5.12.23

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The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research.

Chicago 200
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Association Brain Food: 3.24.23

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Sponsorship strategy. In this comprehensive guide to tiered and Ă  la carte sponsorship models for in-person, virtual and hybrid events , EventMobi suggests how to price, sell and deliver sponsorships, measure ROI, and craft a post-event report for corporate partners. Data-informed event planning. Fri 3/24 at 5 p.m.

Revenue 227
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Association Brain Food: 6.23.23

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Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Event apps. You’d think every attendee would use your event app, but that’s not always the case. However, their event experience—and your sponsors’ satisfaction—would improve if they did. More info/register.

Metro 195
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Association Brain Food: 6.2.23

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The weekly list of free educational events and resources for the association community… “Almost everything will work again if you unplug it for a few minutes, including you.” Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. They’re interested in the content, that’s it. 1 CMP credit.

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Association Brain Food: 7.7.23

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Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. AI and event planning. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Wed 7/12 at 5 p.m. Host: ASAE Tue 7/11 at 12 p.m.

Tools 195
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Association Brain Food: 6.9.23

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Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. They also share change management strategies for change-fatigued association professionals. Some of these strategies are new to me but look very promising. Event marketing. AI and Tech Strategy.

Revenue 205