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Figuring Out the Millennials as Consumers

Jamie Notter

Everybody wants to figure out the Millennials. Since the Millennials are the largest generation ever, they are ultimately going to spend more than any other generation has. But it''s coming, and more and more companies are now lining up to figure out the millennials so they can market and sell to them better. Don''t suck.

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Building Buy-In for an Online Community at Your Association

Higher Logic

Additionally, you could suggest a “freemium” community membership for potential members to showcase the value of joining your association. Download our eBook, Maximize Association Value with Engagement , for the full list of ways a community builds your association’s member acquisition and member engagement efforts.

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Association Brain Food Weekly: 1.26.18

Reid All About it

This time, Sohini Baliga, a communications expert from the charitable fundraising world, joined Elizabeth to address three major areas where charities are way ahead of associations. Attracting millennial/young professional supporters. The Millennial Generation: A Demographic Bridge to America’s Diverse Future (Washington DC).

DC 225
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Taking Generations to the Next Level

Jamie Notter

One decade ago, there were scores of books being published that brought our attention to the generations issue, driven mostly by the entrance of the newest generation–the Millennials–into the workforce. I really do think it’s important to understand generational differences.

eBook 70
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Association Brain Food Weekly: 3.9.18

Reid All About it

Off-topic: Check out my Grabbing the Gusto blog if you’d like to see the list of recipes I’ve made this week or plan to make in the coming weeks, and my list of recommended fiction and non-fiction ebooks (including cookbooks) on sale. Now for the main event: upcoming free professional development events for the association community.

DC 120
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Association Brain Food Weekly: 11.4.16

Reid All About it

Learn how to evaluate your program for volunteer engagement, determine how best to deploy volunteers, create a communication plan, and screen and train volunteers to be an important part of your volunteer recruiting, retention and recognition plans. Presenter: Steve Longenecker, director of IT consulting, Community IT Innovators.

Handbook 237
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Zero-Party Data: A VIP Pass for Personalized Association Marketing

Association Briefings

The smart use of data can have a profound impact on all sectors of an association - membership, marketing, communications, meetings, education, and advocacy. Your members - especially your digital-first millennial and Gen Z members - aren’t just wanting an individualized digital experience. How Can We Help?