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Need to Up Your Nonprofit Email Marketing Strategy?

MemberClicks

No matter how much you might personally be overwhelmed dealing with your overstuffed email inbox, nonprofit email marketing is still one of the most powerful ways to reach your members, donors, and audience. What’s more, 72% of customers say they prefer email as their main channel for business communication.

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Keep Your Association on Track: 4 Ways to Stay Organized

Blue Sky eLearn

We’ve gathered four tips to help you organize your association’s key data and communications, and then keep them organized as the year progresses. Communicate digitally to disseminate information. Association management software (AMS) functions as one main database containing all interactions between your association and its members.

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8 Tips to Write Emails Your Association Members Will Open

Higher Logic

Recent data shows that: The average email open rate (across all industries) is 16.19%. The average email open rate for the Civic/Social Membership industry (e.g., If your target audience has opted into your communications, the open rate should be on the higher end. Tip #1: Allow for Email Opt-in + Topic Selection.

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Association Brain Food: 5.12.23

Reid All About it

They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Newsletters. shares 15 ways to improve your newsletter content and delivery. But do you? Virtual for in-person attendees. 1 CAE credit. More info/register.

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Why You Should be Segmenting Your Members by Data, Rather than Type

Higher Logic

I’ll take you through four examples of how marketing automation and online community can work together to create highly personalized engaging experiences ( we'll use the same legislative examples from Part 1 of this recap series: Are You Prepared to Master the Engagement Economy? ). Example 1: Newsletters. Did you know….

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4 Email Copywriting Tips for Associations

MemberClicks

You wouldn’t really consider an email reply written back to a team member as “email copy” But the writing in your dues reminder emails? Why your email copy matters. For new members especially, email communication can help build relationships. Have a singular main action.

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In Search of Non-Dues Revenue: 6 MarComm Opportunities to Diversify Your Revenue Streams

Association Briefings

After talking to so many associations, we’ve come to realize that there are two main reasons: lack of bandwidth and lack of resources. Email Newsletters Email’s reign is more powerful than ever thanks to a couple of recent events in the digital marketing space. What’s the No. Think about it.

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