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Association Brain Food: 11.24.23

Reid All About it

Until around 2010, philosophers couldn’t speak to one another, let alone communicate with the public, says Crispin Sartwell at Los Angeles Review of Books. Is your Board ready for innovation? If not, here’s the TL;DR association version from Johanna Gundlach at Sidecar. Off-topic Practical philosophy. 1 CAE/CMP credit.

Arlington 261
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Association Brain Food: 12.1.23

Reid All About it

From online forums to in-person events, learn how to foster a sense of belonging and gain insights into the strategies and best practices for creating thriving external communities that drive business innovation, brand advocacy and lasting relationships. 1 CAE credit. 1 CMP credit. More info/register. More info/register. 1 CAE credit.

Arlington 266
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Daily Buzz: Are You Maximizing Social Media at Events?

Associations Now

Another area where planners could improve how they use social: crisis communications. Only 38 percent use social media for emergency communications, yet “9 out of 10 social media users access accounts on mobile devices and are therefore easier to reach by this method than any other,” Kinnersley says. pic.twitter.com/HAo526qAfo.

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For Marketing Association, Name Change Highlights Data

Associations Now

Data has always been the fuel driving marketing and advertising innovation from its earliest days a century ago to today. The rebranding “includes a new mission: to be the community that champions deeper consumer engagement and business value through the innovative and responsible use of data-driven marketing,” said CEO Tom Benton.

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Association Brain Food Weekly: 3.11.22

Reid All About it

Presenter: David Alexander, General Manager and Chief Communications Officer, Rotary International. Darren Green, senior vice president of sales and services, Los Angeles Tourism and Convention Board. Partnership + Innovation = Non-Dues Revenue Success: New Solutions to Non-Dues Revenue Challenges. 1 CAE credit.

LMS 195
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How E3 Is Making Room for the Public This Year

Associations Now

In comments to GameSpot , ESA Senior Vice President of Communications Rich Taylor described the decision as one of mutual interest. Previously, you needed some sort of tie to the industry—whether as a journalist or through a developer or vendor—to take part. Those looking for a ticket can learn more at the E3 Expo website.

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From the Corner Office: John Graham, ASAE

Association Adviser

Look at innovation through two lenses—basic process improvement and big blue sky breakthroughs. AA: We’ve heard a tremendous emphasis on innovation and the need to create breakthrough products, service and business models. Can you ever have too much innovation and run the risk of not having the bandwidth to sustain it?