Higher Logic

MAY 29, 2020

If a document like this doesn’t exist, hold some informational interviews with your executive director and the head of the board to figure out what the association's main goals are for the upcoming year. Your goal should be to demonstrate how the community aligns with and leads to achieving the goals of your association’s strategic plan.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Higher Logic

SEPTEMBER 28, 2017

If you decided to actively recruit students, they would also be a separate persona. Do you need member personas to help you recruit new members ? How many Silent Generation, Boomers, Gen Xers, and Millennials do you have? Combine members into groups, with major groups becoming your main personas. Define Your Purpose.

Member Experience 136

Member Experience United States Recruiting Recruitment 136

Reid All About it

MARCH 9, 2018

Now for the main event: upcoming free professional development events for the association community. – Adapt to Attract Millennial and Gen Z Talent . Millennials make up the largest segment of the workforce. Moderator: Meena Dayak, VP, Media & Communications, American Public Power Association.

DC 120

DC millennials North Carolina Washington 120

Associations Now

JANUARY 25, 2017

While most associations are plotting out recruitment strategies for millennials, membership professionals need to be thinking about a younger generation entering the workforce this year. The main takeaway: Members of Gen Z, born during or after 1995, are distinct in a number of ways.

millennials 40

millennials Ohio Membership Management Survey 40

Higher Logic

JANUARY 10, 2017

The faster we move, the harder it is to see the ways unconscious bias impacts our work and plays out in our communities. Researchers suggest that one of the main ways to limit bias is to slow down. You’ve all probably experienced two specific types of bias during your community tenure. you’re often running at lightning speed.

Guidelines 120

Guidelines Class millennials Examples 120

Leading Learning

JULY 12, 2021

The main challenge associations face in digital transformation initiatives is that digital transformation is an iterative process that includes both technologies and culture. Recruit your team. Why is that? We have you covered: Assess where you are now. Secure leadership support and a funding commitment. Elizabeth Weaver Engel, M.A.,

Case Study 52

Case Study Technology millennials Strategy 52

Association Freak

MAY 21, 2022

Users, of whom 67% are Millennials, have saved $170M+ this year. These new insurance companies are targeting Millennials and have taken pains to simplify and streamline the application process so coverage can be purchased in minutes through a mobile device. On-demand discounts. The Exploding Data Economy.

Revenue 72

Revenue Discount Products Marketing 72