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6 Ways To Build An Effective Digital Marketing Plan With Google Trends

CMA Solutions

Google Trends , perhaps the most overlooked SEO/content marketing/market research/competitive analysis/PR targeting tool, is one resource to help build an effective digital marketing plan. When it comes to marketing, never try to do it by yourself. Free online tools like Google Trends can help you get to market faster.

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Social Media and Shiny Object Syndrome

Associations Now

Resist the urge to jump head first into social media. Find out how two association marketers developed a streamlined social media strategy for their national and affiliate offices to complement and enhance their overall marketing plan.

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Tips & Tricks for Creating a Google+ HoverCard

Association Adviser

She was recently named one of the top 40 social media strategists in the world. She is based in New York City. Marketing & Communications Technology Google Plus Google+ hover card videos' The post Tips & Tricks for Creating a Google+ HoverCard appeared first on Association Adviser.

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Tuesday Buzz: Your Volunteers Should Represent Your Audience

Associations Now

An Engaging Volunteers blog post points to a group called Refugees Helping Refugees, which works to provide citizenship to Somali refugees in New York City. In fact, these individuals are best poised to communicate the value of your organization to your audience.

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Lunchtime Links: Picture Ways To Engage Using Snapchat

Associations Now

Also: One brand’s contest across multiple social media platforms shows where its customer engagement lies. Who says Snapchat, an app that allows users to take videos and pictures that delete after a few seconds, couldn’t become a hot marketing tool? Could Snapchat be finding its place in brand marketing?

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Game Plan 2014: Seeing Around the Corners

Association Adviser

Many associations lack member communication plans that are fully integrated. Tracy Tompkins , group publisher for Naylor LLC , said she’s surprised by the number of associations that make decisions about member communications from the “confines of their staff or board room.” What surprised us most in 2013?

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Page One: 9 Ways CMA’s SEO Strategy Builds Brands

CMA Solutions

If you plan to build your brand in 2022 with a digital marketing solution, SEO must serve as the foundation for the entire campaign. Most marketers agree that inbound marketing tactics (i.e. This can be through external backlinks, social media and business directory listings. It should be your No. close rate.