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Social Media and Shiny Object Syndrome

Associations Now

Resist the urge to jump head first into social media. Find out how two association marketers developed a streamlined social media strategy for their national and affiliate offices to complement and enhance their overall marketing plan.

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How the Pope Is Connecting with Younger Generations on Social Media: Pope Emojis

Beth Kanter

As you probably know, the Pope is visiting the United States this week in Washington, DC; Philadelphia; and New York City. In our church we are always fishing inside the aquarium,” Archbishop Claudio Celli, head of the Pontifical Council for Social Communications, told a gathering of journalists on Thursday (May 22).

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American Bar Association Gives Members Leeway on Jurors’ Social Presences

Associations Now

Settling what had been a tough ethics question, the ABA recently gave lawyers the go-ahead to research jurors and potential jurors by studying their presence on social media. In the age of social media, it’s easier than ever to dig into a person’s information—especially when they post it publicly.

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Tuesday Buzz: Your Volunteers Should Represent Your Audience

Associations Now

An Engaging Volunteers blog post points to a group called Refugees Helping Refugees, which works to provide citizenship to Somali refugees in New York City. In fact, these individuals are best poised to communicate the value of your organization to your audience.

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Tips & Tricks for Creating a Google+ HoverCard

Association Adviser

She was recently named one of the top 40 social media strategists in the world. She is based in New York City. Marketing & Communications Technology Google Plus Google+ hover card videos' The post Tips & Tricks for Creating a Google+ HoverCard appeared first on Association Adviser.

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6 Ways To Build An Effective Digital Marketing Plan With Google Trends

CMA Solutions

A digital marketing plan that includes more social media, more internal and external links, better images and a better content that speaks directly to your audience will improve your brand’s position on SERPs. The physician-owned medical practice, which has New Jersey offices in Clifton, Freehold, Mt. Do you know why?

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Lunchtime Links: Picture Ways To Engage Using Snapchat

Associations Now

Also: One brand’s contest across multiple social media platforms shows where its customer engagement lies. Recently, 16 Handles, a frozen yogurt chain based in New York City, urged its customers to send them Snapchats of their favorite yogurt. ” says Social Media Influence.