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6 Ways To Build An Effective Digital Marketing Plan With Google Trends

CMA Solutions

Google Trends , perhaps the most overlooked SEO/content marketing/market research/competitive analysis/PR targeting tool, is one resource to help build an effective digital marketing plan. When it comes to marketing, never try to do it by yourself. Free online tools like Google Trends can help you get to market faster.

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Social Media and Shiny Object Syndrome

Associations Now

Resist the urge to jump head first into social media. Find out how two association marketers developed a streamlined social media strategy for their national and affiliate offices to complement and enhance their overall marketing plan.

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IAB Report: Marketers, Agencies Eye Potential of Digital Video Ads

Associations Now

The Interactive Advertising Bureau says both advertisers and marketers are seeing major growth potential for ads in the digital video space. It’s a topic being explored at IAB’s Digital Content NewFronts event in New York City this week. million split among the 305 respondents.

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Great News – America’s Hiring and Associations have a Reason to Celebrate

YourMembership

The fact that the job market is heating up is significant for many associations. In New York City alone, there are 25,000 unfilled middle-skill jobs in the health care sector, a major industry among the association career centers we work with daily. employers’ hiring plans,” according to ManpowerGroup CEO Jonas Prising.

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Benchmarking and its Application to Your Member-based Organization

YourMembership

January 12th, 2012 | Posted in Member Engagement + Retention , Membership Management , Social Media and Business Trends , YourMembership.com News. Now the marketing association can produce a report detailing the average wage earned, dollars spent and where for their members. Social Media and Business Trends.

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Pop-Up Events: The Next Trend for Associations?

Associations Now

Some familiar brands have found they’re a great way to not only generate buzz and revenue (between $ 45 billion and $50 billion annually , according to a study conducted by Chicago-based marketing firm PopUp Republic) but also introduce and test new products. Use social media to get the word out. Buzz builder.

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City-Based Manufacturing Groups Promote Their Economic Might

Associations Now

This spring, Made in NYC , a trade group of 5,700 small and medium-sized manufacturers based in New York City, launched a marketing campaign to promote the value of those businesses. The very existence of UMA, a group of city-based manufacturing organizations, points to the growth of the trend.