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Association Brain Food Weekly: 5.15.20

Reid All About it

The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Naylor and Association Adviser’s annual Association Communications Benchmarking Study is now open to association professionals. What new technologies can they employ?

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Association Brain Food Weekly: 8.21.20

Reid All About it

Bruce Rosenthal (Bruce Rosenthal Associates and Partnership Professionals Network) and Christopher Gloede (Ricochet Advice) recently published a useful report, The New Sponsorship Model for Virtual Events. They explain how to deliver value to virtual event sponsors—value that will generate more revenue for your association.

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Association Brain Food Weekly: 1.26.18

Reid All About it

Steven Johnson in The New York Times says, Bitcoin “may well turn out to be a genuinely revolutionary breakthrough and at the same time a colossal failure as a currency.” Attracting millennial/young professional supporters. What if you try something new and it bombs? Creating and running outstanding campaigns. Host: ASAE.

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Association Brain Food Weekly: 4.5.19

Reid All About it

Human contact is becoming a luxury good ,” said Nellie Bowles at the New York Times. CB Insights looks at 12 industries that are supposedly being killed off by Millennials , if you believe the clickbait headlines. New “auto renewal” laws in DC and several states will affect how associations handle membership communications.

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Game Plan 2014: Seeing Around the Corners

Association Adviser

Many associations lack member communication plans that are fully integrated. Most associations agree non-dues revenue is essential, but our research shows very few ask advertisers and sponsors for their input. Plotke lamented that associations tell her non-dues revenue is more important than ever. What surprised us most in 2013?

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From the Corner Office: Carol Khoury, NYSSA

Association Adviser

This month’s Corner Office spotlight shines on Carol Khoury, managing director of membership & marketing, for the 10,000-member New York Society of Security Analysts (NYSSA). From the Corner Office Leadership Association membership Carol Khoury membership NYSSA revenue' Carol Khoury.

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Association Brain Food Weekly: 8.9.19

Reid All About it

The most important element in marketing and communications is segmentation, says MemberSuite. Oh well, you could sub another fish in this pan-seared mackerel with sweet peppers and thyme recipe from the New York Times. Creating Tomorrow’s Leaders: How to Attract, Retain and Engage Millennial and Gen Z Talent. Host: PCMA.