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JANUARY 10, 2020

That’s why I like the “most popular posts of the past year” posts that come out this time of year, like this one from AMS provider MemberSuite and this one from LMS provider WBT Systems. Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Location: Washington DC.

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MARCH 8, 2019

Don’t wait until your LMS implementation is nearing the end to figure out what kind of reports you need. The time for discussing reporting requirements is way back before you even select an LMS platform. WBT Systems explains how to identify your LMS reporting requirements. Locations: virtual and Washington DC. Host: PCMA.

LMS 170

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JANUARY 18, 2019

WBT Systems recommends partnering with member companies to design and deliver learning content so they don’t send their employees elsewhere. Amanda Kaiser shares a list of content, community, and education resources for association professionals , including Association Brain Food Weekly. Location: online and Washington DC.

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JANUARY 11, 2019

Even though WBT is a learning management system (LMS) provider, not one of the trends and opportunities they highlight is about technology. Three ways content marketers can provide value to the sales team. Pam Didner, Content Marketing Institute ). Presenter: Mark Bornstein, VP of Content Marketing, ON24. Host: ON24.

DC 275

DC Washington Learning Management System LMS 275

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MARCH 1, 2024

TopClass LMS shares another recap of a session from the Learning Business Summit. content attribution—copyrights, legal ramifications, etc.; Location: Washington DC. Learn about innovative solutions in content generation, inline editing, image creation, and AI-driven audio editing tools. 1 CAE credit. 1 CAE credit.

Education 256

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SEPTEMBER 22, 2017

Heed this advice from a content marketing agency that knows its stuff, RepCap, about the two things you need to run a great content marketing program. – Negotiate Harder and Other Meetings Tips and Trends (Washington DC Idea Swap). Location: Washington DC. Location: Washington DC. Or a content refresh?

North Carolina 222

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APRIL 5, 2024

TopClass LMS explains how to differentiate and add value to your association’s education programs by building a human touch into them. AI-generated SEO content is “polluting our culture for your own minor profit. AI vs human interactions. 2024 membership pains. More info/register.

Revenue 256

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MARCH 19, 2021

6 Things That Will Kill Your LMS And 3 Companies That Did It Right. Many organizations fall into unforeseen traps as they procure, implement and roll-out an LMS. Presenters: Nish Ravichandran, Director of Business Strategy & Operations, and Abby Spoerl, Solutions Content Manager, BenchPrep. LMS Demo Day. 1 CMP credit.

LMS 370

LMS Nashville Strategy Video 370

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OCTOBER 6, 2023

In part two of their Open Space series, TopClass LMS explains how to overcome common objections to using this engaging event format. Content marketing. Location: Washington DC. Tagoras is conducting a brief survey to find out where learning and education businesses (i.e., associations) plan to focus their efforts in 2024.

Revenue 256

Revenue Certificate Tools Innovation 256

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SEPTEMBER 29, 2017

As a content marketing writer, I love it when the sales and marketing teams collaborate on content ideas. The content marketing agency Imagination shares how you can (and why you should) get the sales team involved in the content development process. Location: Washington DC. Location: Washington DC or virtual.

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MARCH 12, 2021

Presenters: Christopher Deubert, General Counsel, DC United. The Three C’s of Digital Marketing Success: How to Simply Create, Co-Create and Curate Content to Engage Your Audience and Drive Real Results. Learn how to create, co-create, and curate content that delivers real value to your audience. Host: Event Farm. 1 CAE credit.

Nashville 370

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OCTOBER 12, 2018

How to explain content marketing to anyone. Content Marketing Institute ). If you host webinars, check out these two next Wednesday: “10 Ways to Extend the Reach of Your Webinar Content” and “How to Become a Superstar Webinar Presenter.” Location: Washington DC. Location: Washington DC. New Yorker ). 1 CAE credit.

DC 170

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JUNE 28, 2019

MemberSuite shares four tactics for improving email content and format that will make your emails more compelling and engaging. Kim Moutsos, Content Marketing Institute ). Wed 7/10 at 8:00 a.m.* – Chapter Workshop: Leverage Chapters to Engage & Grow Membership (Washington DC). Location: Washington DC.

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SEPTEMBER 28, 2018

The weekly list of free educational events and resources for the association community… We’re seeing “an influx of spending and a massive increase in content creation, but a lack of content marketing strategy,” says Jimmy Daly. Don’t publish content just for the sake of content. Chapter Roundtable in Washington DC.

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MARCH 10, 2023

Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them. Ryan Law at Animalz shares advice from three marketers about how to succeed as a content team of one. Membership engagement.

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MARCH 22, 2019

Do you have a strategy to keep them coming back to you – for content, resources and to take action? Teaming together, Association Chat and DC photographer Geoff Livingston are taking studio portraits of association employees who can tell us “why associations matter.” Location: Washington DC. 1 CAE credit. *All to 5:00 p.m. –

Arlington 170

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DECEMBER 8, 2017

Higher Logic explains why—it’s the potential of integrating online communities with marketing automation : “…online communities provide additional insights into online behavior and content consumption that can turn into meaningful data for content marketing strategies and persona development. Location: Washington DC.

DC 150

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JANUARY 5, 2018

. – Small Staff Association Brown Bag Lunch (Farragut/Dupont, Washington DC). Location: Washington, DC. 7 Steps to the Right LMS for Your Association. – Structured Content- A Marketer’s Secret Weapon. Get a crash course on structured content, and how to start using it to your advantage today.

Nashville 150

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APRIL 5, 2019

WBT Systems discusses how to use your LMS for leadership development and all kinds of volunteer training. Some quick hits before we get to next week’s free webinars: Which content should be public, gated, or members-only on your association’s website, and why? Locations: online and Washington DC. Venable LLP ). .

District of Columbia 170

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APRIL 12, 2019

Some quick hits before we get to next week’s free webinars: Five ways to get more people to your content. Tom Whatley, Content Marketing Institute ). Presenter: Tyler Gates, President of the VR/AR Association, DC Chapter and Managing Principal at Brightline Interactive. Gabrielle Canon, The Guardian ). 1 CMP credit. Host: PCMA.

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OCTOBER 5, 2018

In their Ultimate Guide to SEO , HubSpot describes in plain English how to increase your site’s visibility and rankings with search engine optimization, content marketing, and link building. Chapter Roundtable in Washington DC. Location: Washington DC. – Association Palooza VI (Washington DC). Host: EventMobi.

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MARCH 25, 2016

Learn how to understand your audience, simplify and organize content, and design memorable and engaging presentations and handouts. How to Select an Association Learning Management System (LMS). Hear about a three-step LMS selection process and real life case studies. If you’re in the DC area: Thu 3/31 at 4 p.m.

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APRIL 19, 2019

to 1 p.m.* – Virtual Chapters & Online Communities: Should We or Shouldn’t We (Washington DC). Location: Washington DC. Micro Learning for Associations (Washington DC Idea Swap). Location: Washington DC. I’ll be happy to feature it as long as it’s not product-centric. Mon 4/22 from 8 a.m. 4 CAE credits. 1 CAE credit.

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MARCH 25, 2016

Learn how to understand your audience, simplify and organize content, and design memorable and engaging presentations and handouts. How to Select an Association Learning Management System (LMS). Hear about a three-step LMS selection process and real life case studies. If you’re in the DC area: Thu 3/31 at 4 p.m.

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DECEMBER 8, 2023

TopClass LMS explains why and how associations should step up their efforts and shares examples of associations who have. Membership Mondays Winter Celebration (Washington DC) Enjoy beer, wine, soft drinks, and a light nosh to celebrate a great 2023. Location: Washington DC. Mobile apps. More info/register. to 4:30 p.m. –

Strategy 272

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JUNE 2, 2017

LMS provider WBT Systems describes the different psychological, environmental, and technical obstacles that stand between your members and your online learning programs. As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Location: Washington DC.

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APRIL 21, 2017

Switching focus now: are you getting the most from your investment in your learning management system (LMS)? DC-PPN Idea Exchange (Washington DC). Here is what one association executive who handles sponsorships said about DC-PPN’s Idea Exchanges: “It is wonderful to be in a roomful of people who ‘get’ what we do!

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JUNE 26, 2020

As some associations canceled in-person conferences and made the switch to virtual, two association teams found themselves owning different elements of the experience—the meetings team handled the content while the education team managed the platform. How to Use Data to Drive Your Content Strategy & SEO. To organize your content?

Montana 370

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MAY 26, 2023

In other news, Forj acquired community platform Mobilize after gobbling up LMS platform Web Courseworks earlier in the year. Which Is First: Technology or Content? Which comes first—the chicken or egg is a metaphor for which comes first in associations–content or technology? Location: Washington DC. 1 CAE credit.

Technology 195

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MARCH 2, 2018

The best marketing for educational programs is content marketing , said LMS provider WBT Systems—and I agree. Content marketing helps you develop a relationship of trust with the reader because you’re providing them value, not spewing promotions at them. webinar and Washington DC). Online and Washington DC.

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JUNE 30, 2017

LMS provider WBT Systems explains how to plan and market an online learning challenge that creates industry buzz and momentum for further learning. Chapter Roundtable in Washington DC. More info/register for Washington DC. Are you worried about your members’ lack of knowledge about cybersecurity threats? Tue 7/18 at 12 p.m.

Chicago 153

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NOVEMBER 10, 2017

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

DC 150

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JANUARY 20, 2017

Hear their scalable strategies for conference and content planning, event marketing, repurposing content, and recruiting sponsors. How the Right CMS Makes Content Future-Friendly. A CMS that uses a structured-content approach is necessary to re-use, re-mix, and re-style content for omni-channel publishing.

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JULY 14, 2017

Tue 7/18 at 12 p.m.* – Chapter Roundtable in Washington DC. Location: Washington DC. Understand how to use content, data, analytics, and modeling to capitalize on the key information your organization collects and boost productivity in an increasingly complex world. – 7 Steps to the Right LMS for Your Association.

Chicago 166

Chicago Minnesota DC Process 166

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DECEMBER 1, 2023

TopClass LMS explains how education programs can help your association’s grassroots advocacy efforts. Content calendars. Trust me, when you don’t know which direction your content is going, the publishing process comes to a halt. Mark Schaefer explains why you need to ditch LinkedIn as your primary content platform.

Arlington 266

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OCTOBER 27, 2017

Next Generation LMS: Apps, Authoring and Curation. LMS Monetization Strategies: Creative Ways to Ensure ROI. Save the dates: Mon 11/13 and Tue 11/14 – AMS Fest (Washington DC). Frank Klassen, CEO, Brightfind. All times are Eastern Daylight Time unless otherwise noted. Tue 10/31 at 12:30 p.m. 1 CAE credit. Lunch provided.

LMS 150

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JANUARY 20, 2017

Hear their scalable strategies for conference and content planning, event marketing, repurposing content, and recruiting sponsors. How the Right CMS Makes Content Future-Friendly. A CMS that uses a structured-content approach is necessary to re-use, re-mix, and re-style content for omni-channel publishing.

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