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Daily Buzz: How Dark Social Is Skewing Your Data

Associations Now

So, how to get around dark social shares? Analyze earned, owned, and paid together, so you can start optimizing and tweaking campaigns and content to move customers along their purchase paths,” Opitz says. “In And the content itself is diverse and spread throughout the website, Kaiser says. Website Redesign Inspiration.

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Daily Buzz: Google Analytics Spreads to Images

Associations Now

Google Analytics is a critical tool for tracking engagement with your online content, but reporting on images has been scant. It’s no secret that social media is a key marketing tool. On her Smooth the Path blog, member researcher Amanda Kaiser outlines how broken processes can inhibit engagement.

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The 4 Skills Associations Should be Teaching

Smooth The Path

Marketing associations share best practices for leveraging social media. What we are lacking are life skills that can make our member’s lives (and jobs) significantly better. What we are lacking are life skills that can make our member’s lives (and jobs) significantly better. Relationship skills.

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21 Reasons Web Video is the Key to Your Association’s Future

Association 20/20

4) Increase Brand Visibility and Equity: A story-driven association internet TV network can become a powerful branding platform for associations given the ability to inspire hearts and minds with compelling video content and create a quasi-“celebrity” good of the order feel. 12) One Minute of Video is Worth 1.8

Video 40
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21 Reasons Your Association Should Stop Ignoring Web Video

Association 20/20

4) Increase Brand Visibility and Equity: A story-driven association internet TV network can become a powerful branding platform for associations given the ability to inspire hearts and minds with compelling video content and create a quasi-“celebrity” good of the order feel. 12) One Minute of Video is Worth 1.8

Video 40
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20 Reasons Your Association Should Stop Ignoring Web Video

Association 20/20

4) Increase Brand Visibility and Equity: A story-driven association internet TV network can become a powerful branding platform for associations given the ability to inspire hearts and minds with compelling video content and create a quasi-”celebrity” good of the order feel. 12) One Minute of Video is Worth 1.8

Video 40