retention Content Related Topics 
Aaron Wolowiec
FEBRUARY 24, 2016
Here are six simple ways to turbo-charge learning and retention at your next meeting. Encouraging your expert speakers to draw from their own lives in their content delivery will also foster a sense of inclusivity and reliability – making them seem more trustworthy and approachable beyond the session. Incorporate storytelling.
Aaron Wolowiec
JULY 18, 2012
The annual conference finally draws to a close and the last thing on your mind is the resource and content treasures unearthed throughout the event. However, what I’m specifically talking about here is curating conference content that already exists. Aggregate social media content. Schedule follow-on education.
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Aaron Wolowiec
NOVEMBER 3, 2015
PowerPoint slides are overwhelmed by too much content. Encouraged speakers to limit their content and slide decks, plan appropriately for practice and feedback time, park unrelated topics and leave time at the end of their sessions for questions, feedback and evaluations. Do these sound familiar?
Aaron Wolowiec
SEPTEMBER 13, 2016
I alluded to it earlier, but segmented communication is crucial to member retention. Paying special attention to members who are just beginning their careers will reap great rewards – especially in terms of members retention. Third: networking opportunities. Perhaps surprising, however, was social media’s influence.
Aaron Wolowiec
JULY 7, 2015
Content curation. In a content curation process, a committee comprised of a cross-section of the organization’s key constituents first identifies the topics of greatest interest or concern to the industry. Via the content curation approach, speaker asks may be more deliberate (e.g.,
Aaron Wolowiec
AUGUST 10, 2015
Membership retention saw the largest year-to-year increase, offered by 47 percent of association marketing departments in 2014 compared to 62 percent in 2015. it’s also beneficial to have marketers contribute to membership retention efforts. Effective, meaningful, useful content.
Aaron Wolowiec
DECEMBER 16, 2014
E-mail, event and content marketing are the top ranked tactics in terms of effectiveness. In the survey, respondents possessed three marketing capabilities: membership engagement strategies and campaigns; public relations; and membership retention and strategies. But here’s the problem: Without content, there’s no marketing strategy.
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