Aaron Wolowiec

DECEMBER 21, 2012

It’s no surprise to discover that most associations are guided by a carefully crafted strategic plan developed by key stakeholders. However, this plan often does not drill down into the specifics of education strategy despite the prominence of professional development in both the organization’s mission statement and annual budget.

Member Engagement 100

Member Engagement Education Strategy Revenue 100

Aaron Wolowiec

DECEMBER 16, 2014

For associations rating themselves most effective at marketing, strategy and planning is their most frequently cited capability. But for those that rate themselves least effective at marketing, strategy and planning is the fifth most-cited capability. But here’s the problem: Without content, there’s no marketing strategy.

Marketing 100

Marketing Social Media Content Report 100

Aaron Wolowiec

SEPTEMBER 13, 2016

And acknowledging that an emerging generation will change the rules of engagement down the road – and planning for that – will help ensure success.”. Doing so will help associations tailor communications and think strategically. “Understanding generations and how they like to engage now is essential for any organization,” Abila said.

millennials 100

millennials Social Media Communications Newsletter 100

Aaron Wolowiec

JULY 1, 2014

Sample content – Sometimes prospective attendees and their supervisors are looking for added insurance your event will be worth their time and money. Sharing sample content in the form of slide decks, handouts, executive summaries and video clips may be just the ticket to secure their participation.

Sample 100

Sample Strategy Social Media Communications 100

Aaron Wolowiec

MAY 27, 2014

This month’s guest blog post is by Elsbeth Russell, senior editor at Naylor, LLC , who works with association executive clients to produce content-targeted print and online publications. From generational differences to governance and strategic planning to technology and leveraging data, it’s enough to make your head spin.

Social Media 100

Social Media Conference Content Survey 100

Aaron Wolowiec

DECEMBER 3, 2013

Strategic planning. As it quickly grew, Hill led – and continues to lead – many of the firm’s strategic marketing initiatives, including outreach to association leaders nationwide. As most of you know by now, I came on board this summer as digital content manager to help Event Garde grow its online and public presence.

Michigan 100

Michigan Report Innovation Team 100

Aaron Wolowiec

FEBRUARY 9, 2016

Mobile learning – About 41 percent of associations that use technology for learning provide a mobile version of their content. In addition, in the next year, 26 percent plan to go mobile. But Twitter ranks a close second followed by LinkedIn and Facebook.

Learning Management System 100

Learning Management System Class Social Media LMS 100

Aaron Wolowiec

APRIL 9, 2012

The second is much more traditional in his/her approach to the development and delivery of content. So, my question to you is this: Do education research and strategic conversations about learning inform your annual meetings calendar? Ultimately, these programs are memorable, refreshing and very successful.

Strategy 100

Strategy Blended Learning Survey Case Study 100

Aaron Wolowiec

FEBRUARY 11, 2014

Association Learning + Technology 2014” is designed to help association leaders strategize for a new learning landscape, while meeting their members’ needs for convenient and quick access to information. Use a learning content management system (LCMS). Offer a formal credential (e.g., But it’s O.K. to start small.

Social Media 100

Social Media System Technology Survey 100

Aaron Wolowiec

MAY 3, 2016

Then, develop, implement and monitor a communication plan that answers the following four questions: How will we ensure different silo groups buy in to the need and benefit of this project? type of event, number per year, strategic organization alignment, key performance indicators), the trends (e.g., Identify key stakeholders (e.g.,

Education 100

Education Newsletter Report Process 100