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Event Email Marketing for Associations: 3 Essentials

Blue Sky eLearn

However, you can only maximize the benefits of email marketing to your event when you employ specific engagement strategies. In this guide, you’ll find out how and why you should: Optimize your email content. Gather important data from your email campaigns. Curate personalized membership outreach.

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How to create an association marketing strategy

Freestone

Consider leveraging a newsletter which highlights upcoming continuing education courses, exciting events, and special learning opportunities to show off your program. Further enhance the learning experience and drive learner retention by ensuring course registration and event signups are easy. Sponsor acquisition.

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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

To supplement the webinars, provide additional online courses and certifications through a Learning Management System (LMS) and boost your non-dues revenue even more. Survey your members or repurpose existing content from your blog and other resources for new topics that interest your members.

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Increase Member Engagement with an Online Learning Challenge

WBT Systems

When you invite members to participate in a learning challenge, and guide and support them throughout the challenge, they’ll become more comfortable with online learning and your learning management system (LMS). Why learning challenges are a fit for association members. Begin with the end in mind.

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Member Engagement Strategies: A Guide for Associations

Fonteva

The former will typically look at event attendance, while the latter might refer to their learning management system (LMS) to gauge how often members take advantage of further education opportunities. Email marketing. Learning opportunities. Email marketing. Learning opportunities.

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Introducing Configio: Expo Logic’s All-In-One Event Management Platform

Expo Logic

Learning Management - Provide training to employees or education to students through a course driven LMS (Learning Management System). Customer and Leads CRM - Keep track of customer relationships and information including phone calls, emails, contact info, tasks and more.

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Association Brain Food Weekly: 10.12.18

Reid All About it

Learn how to craft a strategy to shape your member’s journeys and determine the tools you need to act on them, from website, to emails, marketing automation, member-get-a-member campaigns, personalization, and more. Presenter: Nelson Duffle, CEO, Smart Content Marketing, LLC. 1 CAE credit. Tue 10/16 at 3 p.m.

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