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Association Brain Food Weekly: 7.31.20

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Please consider participating in Marketing General Inc.’s Whether you are an association executive, business professional, or the parent of a student, there are valuable insights to gain from these leaders about the future of education and work, innovation, crisis management, and community-building. More info/register. 1 CMP credit.

Montana 362
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Association Brain Food: 5.12.23

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The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research.

Chicago 200
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Association Brain Food Weekly: 6.14.19

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Why Content Marketing Is Key in B2B Lead Generation Efforts. Learn how to create a content marketing strategy that generates qualified leads for your organization. Find out how to assess your current content marketing strategy and identify what you need, how to create content, and how to measure its success.

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Content Marketing: Just Do It!

Vanguard Tech

One of the most powerful (and in my opinion, under attended) sessions at the ASAE Annual meeting in Dallas last month was Monica Bussolati’s presentation titled " The Hottest Tool in Member Retention: Content! ". But then I realized that the first point of a content marketing strategy is to just do it ! I take thoughtful risk.

Content 70
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Association Brain Food Weekly: 3.21.16

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Central (networking at 8:30 a.m.) – Dallas Fort Worth Association Executives Association Day. – Columbia (MD) Idea Swap for Marketing. Learn how to keep your marketing efforts fresh, current, and relevant without breaking your budget. Presenter: Jeff De Cagna, FASAE, Principled Innovation LLC. Conference.

Raleigh 150
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Association Brain Food Weekly: 11.4.16

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Kelly Treadway, marketing and social media strategist, EventCurious. Webinars have become the most important tool marketers have for generating leads and driving sales. Presenter: Mark Bornstein, vice president of content marketing, ON24. Host: PCMA and Dallas CVB. Sue Pelletier (moderator), editor, MeetingsNet.

Handbook 237
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Association Brain Food Weekly: 9.25.20

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At the NTEN blog, Jarrett Way from Mighty Citizen explains how to improve diversity and inclusion in your marketing and communications. Norwegian outdoor living concept ‘friluftsliv’ could be a valuable pandemic coping strategy. Chloe Richardson, rebooking expert, sales coach, strategy consultant and onsite process manager.