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Association Brain Food: 5.12.23

Reid All About it

The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research.

Chicago 200
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Association Brain Food Weekly: 7.31.20

Reid All About it

Please consider participating in Marketing General Inc.’s Jeff Winters, Harvard Business Review ). – Event Marketing Strategies for Virtual and Hybrid Events. As virtual and hybrid events become the new normal, examine the best practices for event marketing and engagement strategies. Tue 8/4 at 12 p.m.

Montana 362
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Content Marketing: Just Do It!

Vanguard Tech

One of the most powerful (and in my opinion, under attended) sessions at the ASAE Annual meeting in Dallas last month was Monica Bussolati’s presentation titled " The Hottest Tool in Member Retention: Content! ". But then I realized that the first point of a content marketing strategy is to just do it ! I take thoughtful risk.

Content 70
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Association Brain Food Weekly: 9.25.20

Reid All About it

At the NTEN blog, Jarrett Way from Mighty Citizen explains how to improve diversity and inclusion in your marketing and communications. Norwegian outdoor living concept ‘friluftsliv’ could be a valuable pandemic coping strategy. Chloe Richardson, rebooking expert, sales coach, strategy consultant and onsite process manager.

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Ebola: How the Meetings Industry Is Responding

Associations Now

and the healthcare he received in Dallas. On the ground in Dallas. The need to be prepared and responsive is critical for associations holding meetings where Ebola patients were and still are being treated—including Dallas, the city where the first case was diagnosed.

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Thursday Buzz: Use Your Data to Tell a Story

Associations Now

But instead of holding onto that information for internal use, Spotify did something impressive: It shared the data on a year-in-review website. By giving your members information about their industry or themselves that may not seem obvious at the outset, you’re creating value—along with an excellent marketing tool.

Dallas 40
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Association 141+: Life After CAE

Association 141+

In my review there were a number of times that I said – if I had known this, then the actions I took as a specialist/manager/director would have been different. Reply Delete Lowell Aplebaum July 8, 2012 6:08 AM Thanks Kristen - in the end, thank goodness, I did - and hope we both get to walk across the stage in Dallas this August!