data-informs-decisions-asae-and-association-analytics-aim-to-predict-engagement-case-study 
Higher Logic
AUGUST 14, 2018
The American Society of Association Executives (ASAE) uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. There was no clear way to track retention, understand satisfaction, or analyze member engagement.
Reid All About it
JANUARY 14, 2022
The weekly list of free educational events and resources for the association community…. The researcher hopes to identify what most motivates association professionals to sit for the CAE exam and the relationship between those motivations and demographic variables. But can associations respond nimbly to them? CAE survey.
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Reid All About it
MAY 21, 2021
The weekly list of free educational events and resources for the association community…. Association fortune-telling. At LeadershipNow, Lance Mortlock explains the difference between scenario planning and forecasting , and offers six questions to help you identify which tool will provide the outcomes your association needs.
Higher Logic
JANUARY 7, 2019
The bad news: there are at least a few wrong ways for an association to approach online community building. There is no overnight success potion or one-size-fits-all solution when it comes to building a sustainable online community, which can vastly improve the value of association membership. What can your members look forward to?
Higher Logic
MAY 2, 2019
If your association is interested in maximizing the educational value its offering members, you might already know that having a publication is a great asset to your content strategy. Association members want to learn, and there are multiple different ways publications can support that. What if your readers aren't engaged?
Higher Logic
FEBRUARY 21, 2019
That shouldn't come as a surprise – all communities are different, so how you measure the success of an internal community within an organization may differ from that of an external association or customer support community. Trying to figure out how to measure the success of your online community? Let’s boil it down to five quick tips.
Higher Logic
DECEMBER 19, 2019
Good news: Four association experts sat down to share their favorite trends and lessons learned from the newly rebranded ASAE Technology Exploration Conference (TEC) and their valuable conversation can help guide your association’s 2020 planning strategy for success. Liz Palm | Marketing Director, Protech Associates.
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