Remove development sponsorship

Aaron Wolowiec

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Is it time for an event sponsorships makeover?

Aaron Wolowiec

Do you have a three-tiered (platinum, gold, silver) event sponsorship offering? Have you offered the same sponsorship opportunities year after year? Is your sponsorship revenue stagnant or declining? If you answered “yes” to any of these questions, your exhibit and event sponsorship offerings may need a facelift.

Price 100
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Stop spamming your members

Aaron Wolowiec

The list of sponsorship opportunities were presented as a menu rather than as a customized recommendation within my budget capabilities. My example specifically references sponsorship opportunities; however, we could just as easily have been talking about conference registrations. Some of the benefits (e.g.,

Survey 100
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On target and in the money

Aaron Wolowiec

Hurt said some associations with significant tradeshows make 60 to 70 percent of their revenue from exhibit booth sales, while another 10 to 20 percent of revenue comes from sponsorships and advertising. Once you determine those audiences, focus on their needs when developing educational content and choosing speakers.

Revenue 100
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On screen or in a chair?

Aaron Wolowiec

No wonder so many of us are spending less time away from our offices and our families to attend professional development events or other workplace functions. That said, there’s skepticism on the sponsorship front.”. Then, if you’re a working professional with kids, you have to balance sports, clubs, carpooling and snack schedules.

Survey 100
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Post-event fulfillment reports: Setting the stage for sponsor renewals

Aaron Wolowiec

According to the 2012 IEG/Performance Research Sponsorship Decision-Makers Survey , fulfillment reports tied audience research as the most important service provided by conference hosts. So what does it take to develop and release your first post-event fulfillment report? So what is a post-event fulfillment report? So, do your best.

Report 100
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Celebrating two years

Aaron Wolowiec

By partnering with clients to tear away preconceptions, Event Garde reveals dynamic programs, events and professional development experiences that result in thoughtful, enthusiastic and empowered learners and practitioners.”. Sara Miller, director of meetings and development. Miller is a sales guru.

Michigan 100
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How’d we get here? Preventing an education team crisis

Aaron Wolowiec

The expertise of professional development staff (e.g., Crises will materialize in terms of: Lackluster attendance; Desolate trade shows; Diminishing sponsorships; and. Filed under: Meetings , Organizational Behavior , Professional Development. Are we planning education to meet these needs?). Meager revenue streams.

Education 100