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Run Your Next Dues Renewal Effort Like a Fundraising Campaign

Eric Lanke

Spark Consulting is out with another white paper -- this one on what associations can learn about relationship building, campaign management, and attracting Millennials from charitable fundraising organizations. When you read the full description, you'll know exactly who the white paper is talking about.

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Chose Your Dimensions of Diversity and Get Started

Eric Lanke

Spark Consulting is out with another white paper -- this one on the sometimes challenging topic of diversity and inclusion -- and it's another thought-provoking read for association CEOs. If you're interested, you can download "Include Is A Verb: Moving From Talk to Action on Diversity and Inclusion" here. Here's one.

Class 100
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Association Brain Food Weekly: 12.13.19

Reid All About it

Maddie Grant and Jamie Notter at Human Workplaces released a new white paper on a maturity model for workplace culture. Millennials are spending more time at home than previous generations , per research uncovered by Sarah Todd at Quartz. We still have a long way to go. Yeah, that’s what they said too. More info/register.

Raleigh 259
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Digital Transformation: It’s All About Culture

Leading Learning

For more on how to do all that, download the full white paper for free at [link]. In other words, to be successful, digital transformation must start with culture change and proceed to technologies, not the other way around. Find Maddie at propelnow.co.

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2017 Membership Marketing Benchmarking Report

Membership Marketing

The 2017 Membership Marketing Benchmarking Report is now available as a downloadable PDF. In fact, associations estimate that about 21% of members are Millennials or Gen Z. Here are some of the highlights of this year’s research. New technology is also helping associations market more broadly and effectively.

Report 49
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Marketing: A Gardener’s Almanac

Slice-Works

There’s your website, email newsletter, social media, maybe an app, website downloads, video. social media, white papers, video, power points? To millennials and digital natives, design speaks volumes to the credibility of your company or organization. The Mix Matters. Which do you need and what’s the most effective?