Reid All About it

JANUARY 19, 2018

Marketing General Inc. is inviting associations to participate in their 10th annual Membership Marketing Benchmarking Survey. Check out my Grabbing the Gusto blog if you’d like to see my list of ebook sales and recipes I’ve made this week or plan to make in the coming weeks. The deadline is February 2. New Scientist ).

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LMS Price Revenue Technology 174

Reid All About it

NOVEMBER 11, 2016

Kelly Treadway, marketing and social media strategist, EventCurious. Webinars have become the most important tool marketers have for generating leads and driving sales. Presenter: Mark Bornstein, vice president of content marketing, ON24. Learning Management System (LMS) Selection: Mastering the Process, Avoiding the Pitfalls.

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Handbook Washington eBook DC 237

Higher Logic

OCTOBER 10, 2019

Look for the most common data sources on your customers, like: Email : Opens, clicks and conversion rates in your marketing team’s automated email campaigns convey intention or interest. Resource: 3 Reasons Why You Should be Marketing to Your Current Customers. Learn more in our eBook: Customer Life Cycle Management.

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How To Products eBook Review 189

Reid All About it

JULY 21, 2017

Your weekly list of free webinars and events for the association community… Yesterday I went on an ebook buying rampage thanks to BookBub. LMS provider WBT Systems writes about instructional design innovations that associations could borrow from “ModPo” and a few other award-winning MOOCs. Host: American Marketing Association.

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Las Vegas DC Mooc Nevada 231

Reid All About it

FEBRUARY 23, 2018

The Content Marketing Institute has an excellent post on how to curate content like a pro —and it’s not a list of lame content curation tools, thankfully, it’s real advice. Usability Tips for a Seamless LMS. LMS Discussion. How did you decide which LMS to go for? Do I even need an LMS? Tue 2/27 at 12:30 p.m.

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DC Washington LMS Social Media 79

Reid All About it

OCTOBER 12, 2018

Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. How to explain content marketing to anyone. Content Marketing Institute ). New Yorker ). 1 CAE credit. Host: ON24.

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DC Las Vegas Washington Review 170

Reid All About it

MARCH 2, 2018

The best marketing for educational programs is content marketing , said LMS provider WBT Systems—and I agree. Content marketing helps you develop a relationship of trust with the reader because you’re providing them value, not spewing promotions at them. More info/register. Host: KiKi L’Italien, founder, Amplified Growth.

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DC Chicago millennials Washington 122

Reid All About it

MARCH 9, 2018

If a competitor beat you to a new market opportunity or disrupted your business model, know you’re in good company. TopClass LMS provider WBT Systems suggests several ways to create these new sponsorship opportunities. Your Event Marketing Survival Guide. Take away a sample 12-month marketing calendar. Wed 3/14 at 1 p.m.

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DC millennials North Carolina Washington 120

Reid All About it

MARCH 16, 2018

If you plan to shop for a new learning management system (LMS) in the coming year, WBT Systems explains why you may want to work with an LMS consultant during the requirements, selection, and/or implementation process. Digital Marketing Strategies for the Event Planner, Part 1. Tue 3/20 at 2 p.m. 1 CMP credit. 1 CMP credit.

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eBook Social Media DC Content 46

Reid All About it

JULY 8, 2022

Journals and ebooks have long since made the shift to digital, and the technologies that support them have become table stakes for publishers. Lisa Vogel, Leader, Field & Event Marketing, Webex Events (formerly Socio). Does My AMS Have to Have a Bridge to My LMS? Host: American Marketing Association. 1 CMP credit.

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San Francisco Certificate Technology LMS 39

Reid All About it

APRIL 6, 2018

The weekly list of free educational events and resources for the association community… With so many event apps on the market, how do you even begin to find one? Get pointers on how to prepare a convincing business case for a new LMS or other technology. ( Presenter: Mark Bornstein, Vice President, Content Marketing, ON24, Inc.

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DC Washington Review Resources 39

Reid All About it

JUNE 17, 2022

PropFuel makes it clear at the outset of this ebook that they’re trying to sell you on a mindset, not their technology. Membership marketing. Tony Rossell from Marketing General Inc. shares the seven deadly sins of membership marketing. He also suggests next steps to help you repent for those marketing sins.

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DC Revenue Washington Leadership 39

Reid All About it

APRIL 13, 2018

Does your email marketing program deliver the way you want it to? Last week, WBT Systems explained how to prepare a business case for a new LMS. Now they’re back with advice on how to present that persuasive case for a new LMS to decision-makers. Host: Marketing General Inc. Yes, no, maybe so? It’s a one-two punch.

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DC Washington Revenue Chicago 30

Reid All About it

APRIL 20, 2018

You might want to take a look at this post from LMS provider WBT Systems about the benefits of outsourcing instructional design. Solving the Marketing Puzzle. Successful marketing is like a puzzle with lots of moving pieces, and it gets more complex every day. Host: ASAE Marketing Section Council. 1 CAE credit.

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Social Media Chicago Tools Washington 37