Wild Apricot

JUNE 22, 2015

With the help of a plugin, Wild Apricot and WordPress now speak to each other like never before! Read about the exciting new features.

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Associations Now

JUNE 22, 2015

Tampa-based Cigar City Brewing is making a new limited-edition milk stout—with proceeds supporting the Florida Cattlemen’s Foundation, a nonprofit offshoot of the Florida Cattlemen’s Association. As anyone who’s eaten a burger at a pub can tell you, beer and beef go together nicely. The Florida Cattlemen’s Association, a trade group that represents the state’s cattle ranchers, is taking that to heart—going so far as to work with Cigar City Brewing, a popular craft b

Florida 81

Florida Tampa Team Industry 81

Velvet Chainsaw

JUNE 22, 2015

Is your organization stuck maintaining and nurturing a zombie project? A zombie project is one that continues from year to year regardless of its effectiveness. It sucks the very life and resources from your team and organization says authors Scott Anthony, David Duncan and Pontus M.A. Siren. Often many people feel these zombie projects have a birthright and should always be delivered regardless of the outcome.

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Associations Now

JUNE 22, 2015

New for 2016 Advances in technology and social media made the 2008 and 2012 presidential elections seem like two completely different races strategy-wise. Expect more of the same in 2016, said Robert Hay Jr., CAE, executive director of the Association of Government Relations Professionals. “With the rise of things like Meerkat and Periscope, how are those kinds of tools going to be used to livestream different pieces of information?

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Iowa Nevada Tools Social Media 78

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

SCD Group

JUNE 22, 2015

Brands – whether companies, products or associations – are difficult to create, hard to nurture and easy to destroy. Recently, the St. Louis Cardinals brand – one of the icons of professional baseball – took a hit when the FBI announced it was investigating whether the Cardinals hacked into the computer system of the Houston Astros baseball club. For background, read Brand Tarnished, Cardinals Likely to Avoid Economic Damage.

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St. Louis Houston Washington Case Study 60

Associations Now

JUNE 22, 2015

The National Association of Manufacturers has launched program that educates its top members on government relations. It’s an idea that even associations that don’t lobby can learn from. It’s not always easy to sell a CEO on the importance of advocacy. Success can be time-consuming, and it’s rarely guaranteed. Public policy also often demands an understanding of national, state, and municipal politics—and aren’t the internal politics at the office headache-inducing enough?

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How To Washington Class Leadership 77

Associations Now

JUNE 22, 2015

Advocacy groups such as Consumers Union are cheering a rule change by the Federal Communications Commission that will allow consumers to block pesky robocalls. However, a major telecom group says technical limitations remain. What does the Federal Communications Commission get contacted about the most? Robocalls, says Commissioner Jessica Rosenworcel. “We receive thousands of complaints, and our friends across town at the FTC received tens of thousands more, at one point receiving nearly 2

Technology 76

Technology Maine Tools Software 76

Associations Now

JUNE 22, 2015

When its lease was up, the Aluminum Association decided to seek out a new office space that would promote its industry in both design and location. The Aluminum Association is moving into a shiny new headquarters this week, literally. The outside of the building is clad in aluminum, and the interior space features construction materials and furniture made of aluminum.

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Industry Arlington Virginia Survey 69

Associations Now

JUNE 22, 2015

Where the Candidates Stand For those keeping score at home, Mitt Romney supported the mandate in 2012, which may have helped him during that year’s caucuses. He lost against Obama, who also supports the mandate. And as 2016 candidates go, Scott Walker , Jeb Bush , and Hillary Clinton have all come out in favor of the mandate—and Walker is currently leading polls for the Republican caucus in Iowa.

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Iowa Washington Survey Report 50

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy