Optimist Consulting

MARCH 27, 2016

I recently read an interesting report, Leading Engagement from the Outside In, from US based membership consultants Anna Caraveli and Elizabeth Weaver Engel, which offers an alternative view to traditional member engagement activities and metrics when considering levels of member engagement with an organisation. Some membership organisations develop programmes, products, events or even services that they think members need, without involving them in their development.

Member Engagement 113

Member Engagement Case Study Report Products 113

Smooth The Path

MARCH 27, 2016

There’s energy to starting something once we’ve set our mind to it. There’s energy around finishing something, we’re on the home stretch, just a little further! The difficult time in any project, especially those long projects, which associations seem to have lots of, is the middle. The middle of the project is when things start to go wrong.

Project 68

Project Innovation Strategy 68

Optimist Consulting

MARCH 27, 2016

I was delighted to recently present at CHASE about how to develop your membership marketing strategy. I outline my thoughts below on how to develop a strong membership marketing strategy which will help you grow your membership. 1.Why have a marketing strategy? Writing a marketing strategy will help you to: Identify what it is you want to achieve through your marketing activity.

Strategy 109

Strategy Marketing Analysis Social Media 109

SCD Group

MARCH 27, 2016

Gig economy (some call it sharing economy) is growing rapidly. According to a story in The Wall Street Journal , the number of workers in “alternative arrangements” has climbed to 16% of the U.S. workforce (from less than 10% in 2005). WSJ’s reports that the Department of Labor has four categories of “alternative work”. independent contractors, on-call workers, temporary workers and workers employed via contract firms.

Review 40

Review Cost Education Examples 40

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Member Engagement

Optimist Consulting

MARCH 27, 2016

I recently read an interesting report, Leading Engagement from the Outside In*, which offers an alternative view to traditional member engagement activities and metrics when considering levels of member engagement with an organisation. Some membership organisations develop programmes, products, events or even services that they think members need, without involving them in their development.

Case Study 100

Case Study Survey Member Engagement Report 100