Spark Consulting
OCTOBER 22, 2014
'Want to increase your bulk email open rate? Of course you do! The subject is the most important part of the email. Spend time writing a meaningful one that will ensure your recipient will open and read more. Stay away from wacky typefaces, odd or excessive use of bold and italics, and weird capitalization in an email. Not only do these formats shout “advertisement” they also make it difficult to read.
Associations Now
OCTOBER 22, 2014
'Associations don’t typically grant members voting power on dues increases, but one association that does has found a formula that keeps members happy and revenue growing. In the United States, we believe in democratic principles. (Power to the people!) But there’s something we tend to overlook about our chosen form of democracy: We don’t actually vote on much.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Velvet Chainsaw
OCTOBER 22, 2014
'Last night we went to a local chain restaurant. It wasn’t great. It wasn’t bad. It was average at best. After our meal, I told others about my visit. My relatives all had an opinion about the restaurant. So did my spouse and my friends. I started to post a comment in Facebook to ask others about their thoughts. Then I wondered “Why am I asking for their opinions?
Associations Now
OCTOBER 22, 2014
'A number of online publishers applaud the results of their A/B testing efforts. Plus: the story of yesterday’s #assnchat. Would you like to learn how to improve user experiences and more effectively reach your association’s website goals? Not interested in reading more? How about this: Achieve epic optimization results from A/B testing!
Advertisement
Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
Associations Now
OCTOBER 22, 2014
'EMV-Adoption Assistance The cost of upgrading to newer payment terminals can hinder small businesses from adopting EMV-enabled technology. But, on the heels of President Obama’s executive order, American Express announced it will launch a program to help small merchants defray the cost of upgrading. Scheduled to begin in February 2015, the program will provide eligible U.S. small merchants with $100 that can go toward purchasing new terminals.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
.png)
|
Associations Now
OCTOBER 22, 2014
'Next for Aurora The facility at the center of the disruption is currently facing an audit of its safety procedures, according to the Chicago Sun-Times. A federal inspector general will look into the Federal Aviation Administration facility in Aurora, Illinois, to determine whether it has sufficient “redundancy” to deal with unexpected situations.
Associations Now
OCTOBER 22, 2014
'Advice for how to turn an informational interview into something more than just a cup of coffee. Also: suggestions on the approach you should take with your online community. Sometimes, the best interview is one in which a job isn’t on the table at all—at least, not at the moment. The informational interview—a conversation with someone whose industry you’d like to break into—is a good strategy for setting up future steps in the process.
Associations Now
OCTOBER 22, 2014
'The Association of National Advertisers keeps growing. It announced last week that it acquired the Business Marketing Association roughly five months after acquiring another marketing industry group. Again this year, the Association of National Advertisers has acquired yet another marketing association. Last week, it was announced that the Business Marketing Association (BMA) would become a division of ANA by late next month.
Expert insights. Personalized for you.
282 
Let's personalize your content