Thu.Nov 13, 2014

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Peer Insight On Providing Value Through Member Benefits

Wild Apricot

'Here is some insight from our Small Membership Advisory Community about member benefits offered at their business and trade associations across North America.

America 223
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Fifteen Minutes of Privacy

Virtual

'Andy Warhol famously said that in the future everyone will have fifteen minutes of fame. Nowadays, it seems like in the future everyone can aspire to fifteen minutes of privacy. And whether it’s illicit photos of Kate Upton showing up online or my kids living their lives out loud on Instagram, Twitter and Facebook, we no doubt have less privacy now than ever before.

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Understanding Your Own Culture

Jamie Notter

'When you are interviewing people for an open position at your organization, and you ask the candidate if they have any questions for you, I’ll bet that more often than not you get something along the lines of “So what is the culture like here?” And when you give them an answer, how confident are you that what you are saying is accurate?

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For Community-Building Tips, Head to Your Local Pub

Association Adviser

'Visiting a lot of European pubs and beer gardens gives a new perspective on association community building. Like visitors to a pub, associations are more likely to keep new members if they. For more about this topic, click on the headline.

Tips 88
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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Spotlight on Diversity Part 1: How One Association’s Women Are Leaning In

Associations Now

'Great Ideas Headed to ASAE’s 2015 Great Ideas Conference in Orlando, Florida? Check out Ceela McElveny’s session “Women, Leadership, and the Rise of ‘Lean In’ Circles.” To help instill better communication and leadership skills in female colleagues, a group of executive-level women at the American Society of Radiologic Technologists started their own “Lean In Circle.

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Tragic Loss Brings Valuable Lessons for Gay Pilots Association

Associations Now

'As difficult as it can be, succession planning can help an organization stay afloat during unsure times. The National Gay Pilots Association learned this after a plane crash claimed the life of its executive director. Planning for the unexpected departure of an executive director or CEO is not something that many associations do well. Just 33 percent of the organizations surveyed for ASAE’s 2012 Benchmarking in Association Management report said they have a formal succession plan in place—and t

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4 Stories about Association Membership

SCD Group

'Managing the Membership Journey via Silverbear Member Solutions As with any journey in life, the membership journey has a beginning, a middle and an end. The member moves through the initial engagement to becoming a member, until such time as they reach the end of their journey. A strategic membership organization will look to engage with its members based upon where they are in their membership journey and where they should, logically, look to go next.

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Alzheimer’s Association Creates E-Learning App for Patients

Associations Now

'Thanks to a nearly $200,000 grant, the group will build online resources to help those in the early stages learn about living with the disease. Dealing with the early stages of Alzheimer’s disease is challenging. But there’s still room to keep moving forward. The Alzheimer’s Association hopes to make that clear to newly diagnosed patients through an online learning experience, thanks to a $196,000 World of Difference Grant from the Cigna Foundation.

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5 Steps to a Successful Twitter Chat

Beekeeper Group

'While it’s easy to spark up a stimulating, in-person conversation, maintaining your audience’s interest via a Twitter chat is another story. In today’s digital environment, Twitter chats are being used by organizations as a tool to connect with their key stakeholders, generate conversations on hot button issues and help gather feedback on a particular product, service, campaign or event.

Tools 44
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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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As Cars Get Smarter, Auto Groups Make Privacy Pledge

Associations Now

'With automobile technology ensuring that cars will someday be as connected as mobile phones, industry groups are getting ahead of federal regulations to reassure drivers that their privacy will be protected. The age of the connected car is creating a need for something that auto manufacturers didn’t have to deliver before: a promise that your privacy is secure, no matter what the underlying technology can do.

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Conference Circuit: Heart Association Pumps Life into Education

Associations Now

'A prominent cardiovascular conference will feature rapid-fire presentations. Plus: Descendants of Civil Rights-era heroes discuss civic participation. Cardiovascular experts attending the American Heart Association’s Scientific Sessions 2014 should come prepared to keep up with the conference’s rapid pace. The event, taking place November 15-19 in Chicago, will hold several high-speed presentations that break down the biggest topics in heart science. “The Next Best Thing in Cardiovascular

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Thursday Buzz: Extreme Makeover, Nonprofit Edition

Associations Now

'A Florida nonprofit receives $100,000 in free marketing help, and looks all the snazzier for it. Also: A tool that can help you choose the right words. Chain Reaction , a nonprofit based in Pensacola, Florida, is seeing a chain reaction of its own, in the form of some major marketing help. The group, which focuses on boosting outcomes and confidence in teenagers, was the recipient of $100,000 in marketing services from idgroup after winning the local marketing firm’s annual Brand On Us c

Florida 50