What My New Apple Watch Made Me Think About Standards Groups
Virtual
JUNE 25, 2015
I love a new toy. That’s why I was so excited to get my Apple Watch last week. And as I hit the one - week mark, a few lessons have struck me: Experience starts at the beginning. Apple is known for its packaging, and this exemplified why. Opening the watch felt like an event. And, more critically, it was thought through. Every box had an “easy open” tab clearly marked.
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