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How to create an association marketing strategy

Freestone

Focus your association’s marketing strategy on attracting new learners to your continuing education program. To market your program successfully, be sure to highlight your value. Leverage your website, social media, marketing materials, and more to demonstrate the benefits of your continuing education program.

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Increase Member Engagement with an Online Learning Challenge

WBT Systems

When you invite members to participate in a learning challenge, and guide and support them throughout the challenge, they’ll become more comfortable with online learning and your learning management system (LMS). Why learning challenges are a fit for association members. Planning your learning challenge.

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A Guide to Building Successful Nonprofit Membership Programs 

MemberClicks

AMS systems help organizations increase member engagement, improve recruitment and retention, and streamline their operations to save time and resources. Test these out, and evaluate which work best for your audience: Newsletter: The easiest way to get information out to your members is with a regular newsletter.

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Compare Association Membership Management Software Platforms

GrowthZone

They offer two systems: Atlas, which is suited for member management of chambers and trade associations, and Oasis, which is suited for professional associations. FEATURES : Membership management. Learning management system. Email marketing. Donor management. Volunteer management.

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Member Engagement Strategies: A Guide for Associations

Fonteva

The former will typically look at event attendance, while the latter might refer to their learning management system (LMS) to gauge how often members take advantage of further education opportunities. Using a data-driven approach, observe how your members engage with those experiences, including: Social media platforms.

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50 Ways to Increase Membership for Associations or Nonprofits

MemberClicks

Here are a few ideas: Send a welcome letter, email, or card Send a welcome package with everything new members need to know Host a welcome event for new members Spotlight new members on your website or in a newsletter Give new members a chance to introduce themselves at your next meeting. Demonstrate membership value via social media.

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50 Ways to Increase Membership for Associations or Nonprofits

MemberClicks

Here are a few ideas: Send a welcome letter, email, or card Send a welcome package with everything new members need to know Host a welcome event for new members Spotlight new members on your website or in a newsletter Give new members a chance to introduce themselves at your next meeting. Demonstrate membership value via social media.