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Event Email Marketing for Associations: 3 Essentials

Blue Sky eLearn

Promoting these special membership events is a multi-step process that could include written invitations, videos, and social media posts. Far and away one of the most effective channels for association event marketing is email. This reach of this medium is unrivaled, with 99% of consumers checking their email daily.

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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

To supplement the webinars, provide additional online courses and certifications through a Learning Management System (LMS) and boost your non-dues revenue even more. To generate non-dues revenue from these webinars, try charging a small registration fee since you’re offering exclusive content from your annual event.

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How to create an association marketing strategy

Freestone

Focus your association’s marketing strategy on attracting new learners to your continuing education program. To market your program successfully, be sure to highlight your value. Leverage your website, social media, marketing materials, and more to demonstrate the benefits of your continuing education program.

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Nailing New Member Onboarding: Everything You Need To Know

MemberClicks

Access to your members-only content, online community, learning management system, job board, etc. You’ll also want to make them feel included in your social media presence. If you don’t have any private social media channels for members, you can also encourage the new member to follow your public social channels.

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Association Brain Food Weekly: 2.22.19

Reid All About it

Tue 2/26 at 12 p.m.* – The Role of Social Media in Advocacy (Washington DC Idea Swap). Learn how associations can leverage social media to launch successful advocacy campaigns, create effective messaging that resonates with your target audiences, and measure your association’s social media advocacy efforts.

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Increase Member Engagement with an Online Learning Challenge

WBT Systems

When you invite members to participate in a learning challenge, and guide and support them throughout the challenge, they’ll become more comfortable with online learning and your learning management system (LMS). Why learning challenges are a fit for association members. Planning your learning challenge.

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Member Engagement Strategies: A Guide for Associations

Fonteva

The former will typically look at event attendance, while the latter might refer to their learning management system (LMS) to gauge how often members take advantage of further education opportunities. Using a data-driven approach, observe how your members engage with those experiences, including: Social media platforms.