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Association Brain Food Weekly: 5.21.21

Reid All About it

The riches are in the niches, says WBT Systems. 5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Niche conferences.

San Jose 369
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Improve Intergenerational Communication: 3 Tips to Attract & Retain Younger Members

Higher Logic

Tech is still booming with a competitive edge, people are living longer, and younger emerging generations like Millennials and Gen Z’ers will continue to shake up the workplace (and your member base). The Wall Street Journal reports : “The flip side of being digital natives is that Gen Z is even more adept with technology than millennials.”.

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Association Brain Food Weekly: 12.21.18

Reid All About it

WBT Systems shares their ten most popular posts in 2018 and discusses why they could have attracted such interest. Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. B2B content marketing predictions and trends for 2019. TopRank Marketing ).

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Association Brain Food Weekly: 2.22.19

Reid All About it

WBT Systems shares five tips they learned from Diane Elkins of Artisan E-Learning on how to convert instructor-led training to e-learning. Many of yesterday’s young members, the Millennials, have grown in their careers and in their understanding of the value association membership provides. 1 CAE credit. More info/register.

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Association Brain Food Weekly: 5.14.21

Reid All About it

That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. This week, WBT Systems shared a swipe file of marketing blurbs for association conferences, courses and credentialing programs —have at it! Either you have it or you don’t but you have to produce anyways.

St. Louis 341
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Association Brain Food Weekly: 6.20.16

Reid All About it

See what other organizations are doing with their email templates and hear feedback for improvements on yours, including newsletters, membership renewal reminders, event mailings, and more. – Key Findings from the 2016 Association Email Marketing Benchmark Report. Host: Altai Systems. More info/register.

LMS 150
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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

MGI noted the benefits of recruiting younger members: associations with increases in their one-year membership and five-year membership numbers are significantly more likely to have a higher percentage of millennial members. Online education’s role in membership marketing. Email marketing.

Survey 150