Aaron Wolowiec

AUGUST 6, 2013

The stronger your community and member engagement, the more effective your marketing will be. So it’s up to the marketing professional to help create that engagement. Regardless of which of the roles above we play and regardless of which medium (direct mail, email, telemarketing, word of mouth, social media, etc.)

Marketing 100

Marketing Social Media Atlanta Maine 100

Aaron Wolowiec

FEBRUARY 24, 2015

According to “3 Keys to More Referrals: Leverage Your Member Love,” engaging happy members can be a powerful member recruitment tool. Those who offer a nine or 10 in response to the above question are those who are considered “loyal referrers,” while those who reply with zero to six may actually detract members.

Survey 100

Survey Newsletter Marketing Social Media 100

Aaron Wolowiec

MAY 25, 2012

Trend topics were solicited from local, state and national media outlets, as well as various social media channels, last year’s attendees and registrants of this year’s event. Comprehensive marketing: using print, web and social platforms. Throughout the morning, attendees engaged in four different idea swaps. Why is it hot?

Innovation 100

Innovation Michigan Social Media Strategy 100

Aaron Wolowiec

JANUARY 14, 2014

By now, many of you may have heard about the epic public relations failure of BWL in response to mid-Michigan’s days-long power outage after a major ice storm, dubbed “Icepocalypse.” Someone needs to say something to let stakeholders know they’re engaged. Stores ran out of generators, food spoiled and people got sick.

Michigan 100

Michigan Social Media Communications Case Study 100

Aaron Wolowiec

JUNE 3, 2014

I suspect this is the four-letter word you last used in response to the question, “How are you?” The real takeaway here is that associations could (and should) take a page from the magazine when it comes to volunteer engagement. Volunteers like to talk; tight agendas and pre/post socials are your friend. Lessons Learned.

Michigan 100

Michigan New Jersey Minnesota Pennsylvania 100

Aaron Wolowiec

APRIL 1, 2013

Not surprisingly, the breakdown of responses was similar. Our response rate is overwhelming. We actively engage our speakers and have them leverage their relationships in trade magazines to announce their presence on a webcast. However, social learning is difficult to explain up the chain. Effectively marketing programs.

Education 100

Education Strategy Content Resources 100

Aaron Wolowiec

OCTOBER 15, 2013

I continue to be amazed at the response from readers on the topic of internships. My colleague, Aaron Wolowiec , founder of Event Garde , posted on Collaborate , a private social network for members of the American Society of Association Executives , that I was looking for examples of successful internship programs. And examples I got.

Philadelphia 100

Philadelphia Marketing Examples Social Media 100

Aaron Wolowiec

AUGUST 3, 2012

Titled “Curating Conference Content to Promote Member Engagement,” this session delivered five simple, but effective strategies for curating conference content. Following are those questions and my responses: How do you measure increase in engagement for events? It’s not just an “education” responsibility.].

Content 100

Content Video Conference Social Media 100

Aaron Wolowiec

OCTOBER 17, 2012

The number one question I’m asked by association staff, subject matter experts and the media has to do with innovative, engaging and creative instructional strategies. Participate in engaging, facilitated conversations that explore industry questions/issues that truly matter. Conversations That Matter. Deep Dive Sessions.

Strategy 100

Strategy Education Innovation Industry 100

Aaron Wolowiec

OCTOBER 3, 2012

I was recently asked by Maddie Grant of SocialFish to answer a handful of questions about social learning. I’m including here both the question and my response. What advice do you have for someone trying to incorporate social technology and engagement into: - the formal online learning programs they manage?

Technology 100

Technology Social Media Video eBook 100

Aaron Wolowiec

APRIL 14, 2015

That includes membership growth, non-dues revenue, social media and Big Data. That’s also why designing your sites with responsive design—the ability to experience optimal viewing of a website from any source: web, phone or tablet — is “now mandatory,” explained AGC’s Francis. No other tech development came close.

Social Media 100

Social Media Revenue Technology Communications 100

Aaron Wolowiec

DECEMBER 13, 2012

Social media feeds/conversations. Social media. Finally, creating a collaborative learning environment requires the engagement of your community. There’s no need for this responsibility to land squarely on the shoulders of staff. Following is a partial list: Guest bloggers/journalists. Slide decks/executive briefs.

Content 100

Content Newsletter Social Media Case Study 100

Aaron Wolowiec

SEPTEMBER 10, 2013

Like zombies, committee members engage in busy work instead of generating new ideas to further the mission of the organization. The most innovative association staff positions are volunteer services director, director of member engagement and volunteer coordinator – all of which allow someone to focus on this area.”.

Michigan 100

Michigan Committee millennials Social Media 100