article thumbnail

It’s a Great Time to Be a Young Association Professional: Erin Sevitz on Working Hard, Being Agile and Leaving Your Mark

Association Adviser

Previously, she was editor of IFMA’s FMJ magazine and held editorial and marketing positions with Naylor Association Solutions, advising professional and trade association clients from a variety of industries. In college, I was part of the University of Florida Student Chapter of the American Marketing Association.

Houston 74
article thumbnail

Are You Using Identity as Association Marketing Strategy

SCD Group

Sitting in the airport last Saturday, I noticed a huge number of people wearing logoed clothing that identified themselves with their team, cause, city, company. Rather than a team or cause, some were unpaid walking billboards for “cool” apparel companies. In 35 minutes, I saw hats, t-shirts, jackets and bags promoting: STL Cardinals.

Ohio 40
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Building and Protecting Your Association’s Brand Is Vital

SCD Group

Louis Cardinals brand – one of the icons of professional baseball – took a hit when the FBI announced it was investigating whether the Cardinals hacked into the computer system of the Houston Astros baseball club. For background, read Brand Tarnished, Cardinals Likely to Avoid Economic Damage.

article thumbnail

Plexus Consulting Group?: The Importance of Growth and Celebration

Plexus Consulting

or international market expansion. Our staff leadership team identified several key factors for our growth over the past decade: · Emphasis on globalization. or international market expansion. Thursday, January 12, 2012. The Importance of Growth and Celebration.

Houston 40
article thumbnail

SCD Group: Best of the Week: 3 key topics for Association CEOs.

SCD Group

FRAN -3.37% The Houston-based company fired him because he "improperly communicated company information through social media," the company said. In the right hands, such technologies can provide unprecedented marketing and growth opportunities. 5 Tips on Integrated Marketing: Marketing the Asso. Subscribe via RSS.

article thumbnail

PODCAST: The Power of Change with Michael Praeger: Strategy 123’s Cat Carmichael on CAM Industry’s Most Pressing Challenges

AvidXchange: Association Management

At AvidXchange, our customers in the CAM industry company use AP automation to pay suppliers so their finance team can process payments and invoices accurately and on time. I was actually in Houston last Thursday and had dinner with Justin. What’s next for the industry? That’s the key. It’s always about them.

Strategy 130
article thumbnail

Don’t Manage Social Media Like the NFL

Associations Now

The league, as part of its social media policy, decided to limit the ability for teams to share videos, animated GIFs, or livestreams of games currently in play. The teams, instead, had to wait for the NFL itself to approve game footage that could then be shared online. — Houston Texans (@HoustonTexans) December 4, 2016.