MemberClicks

NOVEMBER 8, 2021

But are your members getting everything they need out of their memberships? One recent survey showed that less than half (40%) of younger members felt what they received was worth their dues. By enhancing your member experience and giving membership benefits that resonate, your association can maximize your member ROI.

Directory 52

Directory Certificate Discount Survey 52

Reid All About it

JULY 30, 2021

As members move along the pathway, they develop the skills and experience needed for the task at hand and can see what competencies they need to move to the next level of volunteering. During the pandemic, the Adventure Travel Trade Association (ATTA) added 250 new members and achieved an 80% retention rate—in the travel industry!

Newsletter 195

Newsletter Certificate Technology Strategy 195

Association Success

DECEMBER 12, 2017

If a member informs us about something pertinent to them, or requests information that speaks to an industry concern, we know that we have to provide new information in a more responsive and timely manner. Particularly with the retail industry being in such a flux at the moment, we need to stay on our toes.

Recruiting 64

Recruiting Recruitment Newsletter Content 64

Higher Logic

OCTOBER 25, 2017

Associations have to adapt to new member expectations, advancing technology and the shifting needs of their industries. Driven by a change in what members want and are willing to pay for, associations are seeing changes in their key revenue streams, including which income sources sustain their organizations.

Revenue 159

Revenue Tips Social Media Newsletter 159

Reid All About it

MARCH 3, 2023

I love the idea from Jay Ablondi of the Massachusetts Medical Society about sponsors being resident experts for boards and committees—a natural role for experienced industry partners. They explain how these AMS functions affect the member experience, how the AMS market is changing, and what you should look for in a new AMS.

Revenue 39

Revenue Tools Education Member Experience 39

Association Adviser

OCTOBER 13, 2016

An association’s industry knowledge and clout weave into its content, and aside from valuable education and peer collaboration, the biggest benefit associations provide is advocacy for members and the industry. Relevant content alone is an incredible member benefit. Subtly remind members of that in your communications.

Communications 60

Communications Revenue Social Media Survey 60

Associations Now

JANUARY 24, 2017

. “The potential for disruption of a business model or an entire industry is at an all-time high,” Andriole told the magazine. ” A well-known example of this, of course, is the newspaper industry, which gave away its most famous product online. .”

Innovation 40

Innovation Technology Industry Examples 40

Associations Now

MAY 7, 2014

Have you ever loved a magazine, newspaper, or website so much that you wanted to take that relationship to the next level? To no longer be just a subscriber , but a member ? As Ernie Smith shared here in late March , the online magazine Slate has launched a membership program dubbed Slate Plus. Here’s some advice.

Discount 40

Discount Committee Content Revenue 40

Associations Now

NOVEMBER 16, 2016

Membership is the best of many worlds: business, mission-driven advocacy, community engagement, and whatever niche industry you might be serving. It’s critical to get out from behind the desk and experience membership. To see your members’ daily lives, how they work and behave. To see how members experience your association.

Recruiting 40

Recruiting Recruitment Technology Course 40

Associations Now

SEPTEMBER 23, 2015

Every association staffer who interacts with members influences the member experience. No, associations aren’t retailers, but, as Pink suggested, every association staff person who interacts with members, even minimally, influences the member experience. What are the key benefits and dues rates?

Pennsylvania 40

Pennsylvania Dallas California Products 40

Association Adviser

MARCH 19, 2013

Associations must adapt to shifting demographics, new communication platforms and changing member preferences. High performing associations anticipate member needs before the member has to ask. As technology becomes more pervasive, don’t forget the personal side of the member experience. Michelle Mason, ASQ.

New York City 60

New York City New York California Video 60