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SEPTEMBER 22, 2023

TopClass LMS reviews the pros and cons of recording an educational event from both the attendee and association perspectives. Embracing AI in Events: Navigating Opportunities and Challenges Learn about the innovative applications of AI that are redefining attendee engagement, boosting event efficiency, and elevating overall experiences.

LMS 266

LMS Revenue Education Strategy 266

Freestone

MARCH 19, 2024

Introduction It can be overwhelming to build and market a learning strategy that successfully incorporates a combination of live and on-demand content across an entire year. The Freestone LMS team is here to help! How Freestone LMS can help with learner engagement Ready to drive learner engagement at your continuing education program?

LMS 94

LMS Education Course Class 94

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FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. TopClass LMS explains how to keep industry professionals (and members) close with a learning subscription. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. I’m hoping to somehow. Learning subscriptions.

DC 261

DC Washington Member Engagement Innovation 261

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JUNE 18, 2021

Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. Community experts will be showcasing platforms and sharing their knowledge with the association market. More info/register.

LMS 369

LMS Certificate America Committee 369

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JUNE 25, 2021

Tracy King has come to the rescue with an excellent idea: host the trade show/expo on your learning management system (LMS) —a long-lasting and sustainable solution for exhibitors, prospective customers and your association. Amanda Milligan, Content Marketing Institute ). Exhibitors. Quick hits. This is so me. Fri 6/25 at 1 p.m.

LMS 361

LMS Revenue Tips America 361

Reid All About it

APRIL 19, 2024

TopClass LMS explains how it works and shares examples of associations doing this now. Fri 4/19 at 1 p.m.* – Strategies to Overcome the Biggest Virtual Event Hurdles Associations Face Learn effective strategies and innovative tools from association virtual event pros with decades of experience producing thousands of events.

Newsletter 250

Newsletter Content Social Media Education 250

Reid All About it

OCTOBER 27, 2023

TopClass LMS highlights distinctive site features from several excellent examples. Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? Ask Me Anything: Marketing Automation Learn about marketing automation. The competition for talent is as tough as ever.

LMS 256

LMS North Carolina Recruiting Recruitment 256

Reid All About it

MARCH 11, 2022

Your marketing team constantly talks about the buyer’s journey. Join us as we sift through all the marketing lingo your team is throwing down to get to the heart of what constitutes a buyer’s journey, how it is built and how it delivers results. Host: Content Marketing Institute. Association Creative Marketing Masterclass.

LMS 195

LMS Revenue Los Angeles Newsletter 195

Association Success

DECEMBER 16, 2019

I bet that if you pull any association’s job posting for a leadership opening, you will find the word “innovation” at least half the time, either as a requirement of the type of person or a descriptor of where the organization is going. This is not the only way to define, measure or think of innovation.

Innovation 112

Innovation Newsletter LMS Course 112

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MARCH 19, 2021

Association innovation. Throughout March, Mary Byers, CAE, and the Loyalty Research Center are sharing stories about highly innovative organizations, their best practices, interviews with innovators, and challenge questions about innovation to ponder. Presenters: Kara Campuzano, Founder & CEO, KC Creative Marketing.

LMS 370

LMS Nashville Strategy Video 370

Reid All About it

MARCH 1, 2024

TopClass LMS shares another recap of a session from the Learning Business Summit. When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Advertising. Have you heard of Connected TV (CTV) advertising ? More info/register.

Education 256

Education New Hampshire Tips Technology 256

Reid All About it

SEPTEMBER 15, 2023

TopClass LMS wants you to know about the coalition supporting legislation to extend the use of tax-exempt 529 savings plans to association credentialing programs. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Curated reading lists are the best, right? Credentialing support.

LMS 256

LMS Revenue Arlington Education 256

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APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. AI vs human interactions. 2024 membership pains. To keep them at bay, find a new blue ocean.”

Revenue 256

Revenue Price Denver Tools 256

Blue Sky eLearn

SEPTEMBER 23, 2021

Our flagship product, Path LMS , was born, and the exciting world of eLearning evolved around us. Since then, we’ve built and grown Path LMS, adapting and innovating based on what’s going on in the industry and feedback from our clients. The whirlwind of 2020: Who saw that coming?! About the Author.

LMS 296

LMS Content Conference Technology 296

Associations Now

FEBRUARY 6, 2020

What it takes to connect with diverse audiences through inclusive marketing. And yet organizations are running into a problem: Their inclusive marketing campaigns aren’t connecting with audiences. — TopClass LMS by WBT Systems (@WBT_Systems) February 4, 2020. Does your industry have a well-being problem?

Marketing 101

Marketing LMS System Education 101

WBT Systems

AUGUST 15, 2017

An effective online learning marketing plan has three phases. The three E’s of marketing educational programs will help you succeed with each of these three phases of marketing. Expeditionary Marketing. Colleges and universities have also identified the lifelong learning market as a promising source of new revenue.

Education 155

Education Marketing Class Mooc 155

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MARCH 8, 2024

Education program marketing. TopClass LMS published another recap from the recent Learning Business Summit. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Humans… so persuadable! Mentoring programs. More info/register.

Social Media 250

Social Media DC Strategy Education 250

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OCTOBER 6, 2023

In part two of their Open Space series, TopClass LMS explains how to overcome common objections to using this engaging event format. Content marketing. Tagoras is conducting a brief survey to find out where learning and education businesses (i.e., associations) plan to focus their efforts in 2024. Conference design. More info/register.

Revenue 256

Revenue Certificate Tools Innovation 256

Reid All About it

SEPTEMBER 29, 2023

After an informative discussion in ASAE Collaborate, TopClass LMS was inspired to introduce the Open Space event format to those who can’t access the forum. Marketing to younger generations. From customer engagements and employee productivity to idea creation and innovation, generative AI has the ability to transform your organization.

Revenue 272

Revenue Innovation Education Tools 272

Association Analytics

JULY 11, 2022

LMS, Events, Marketing Automation, Community) to provide analytical insights that can drive strategic priorities like member engagement, non-dues revenue and member retention. That’s why the most innovative associations have finally prioritized and invested in true analytics capabilities with a data analytics platform.

LMS 169

LMS System Cost Revenue 169

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MARCH 26, 2021

Association innovation. Mary Byers, CAE, CSP, in partnership with Loyalty Research Center, recently released a fascinating environmental scan on association innovation: Association Innovation Scan: The Association Professional’s Guide to Winning with Innovation. Intuitive innovation. LMS Demo Day.

Innovation 259

Innovation San Diego LMS Strategy 259

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MARCH 12, 2021

Innovation method. WBT Systems introduces a new brainstorming and innovation tool: jootsing. The Three C’s of Digital Marketing Success: How to Simply Create, Co-Create and Curate Content to Engage Your Audience and Drive Real Results. Dive deeper into the foundational elements of digital marketing success. 1 CAE credit.

Nashville 370

Nashville LMS North Carolina Recruiting 370

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FEBRUARY 16, 2024

Inspired by a session at the recent Learning Business Summit hosted by Leading Learning, TopClass LMS describes a data-driven approach to making DEI part of your educational strategy. by Daniel Zagales, Datanami More workers want to change jobs, but the market is getting tougher. | DEI & education. Post-event attendee engagement.

Case Study 266

Case Study Newsletter Strategy Revenue 266

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JANUARY 19, 2024

TopClass LMS explains why you should keep the conversation going and the community gathering after a course, conference or educational program ends. Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. Marketing to Gen Z and millennials. Post-program campaigns. Event trends.

Revenue 256

Revenue Strategy Member Engagement United States 256

Reid All About it

JANUARY 12, 2024

If you’re a regular reader of Association Brain Food, this post from TopClass LMS will be familiar ground for you. More info/register (ASAE Marketing Professionals Community). Learn how to automate time consuming manual tasks across a variety of systems (AMS, LMS, CMS, CRM, Email, Community, O365, etc.) More info/register.

LMS 266

LMS Member Engagement Education Revenue 266

Reid All About it

OCTOBER 13, 2023

Associations usually rely on corporate marketing budgets for sponsorship revenue. Inspired by a Non-Dues-a-Palooza workshop presented by Lori Zoss Kraska of Growth Owl , TopClass LMS explains how to partner with a company’s CSR team on sponsored education programs that align with both your missions. Sorry, soapbox topic. 1 CAE credit.

Revenue 272

Revenue Austin Tools Education 272

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AUGUST 18, 2023

TopClass LMS suggests offering peer-to-peer online learning programs. James Young at Product Community describes three fictitious associations on different tracks for the future —one’s traditional, one’s striving and one’s innovative. Love will keep us together… Education programs. Which is yours? Reality check.

Certificate 195

Certificate Education Revenue Marketing 195

Reid All About it

JANUARY 10, 2020

That’s why I like the “most popular posts of the past year” posts that come out this time of year, like this one from AMS provider MemberSuite and this one from LMS provider WBT Systems. Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Elise Dopson, Databox ).

LMS 243

LMS Software Chicago Washington 243

Forj

JUNE 7, 2021

For years, the LMS has reigned supreme as the top learning platform for associations. However, as you begin searching for your association’s next solution, you’ll quickly come across a new option on the market— learning experience platforms (LXPs). But, what really is an LXP and how is it different from your typical LMS?

LMS 91

LMS Course Library Learning Management System 91

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AUGUST 4, 2023

TopClass LMS explains how online education programs can help increase member engagement. The Endocrine Society and Matchbox Virtual Media announced a joint venture to design and deliver online experiences that will drive innovation in the medical, healthcare and scientific industries. Member engagement. Non-dues revenue partners.

Atlanta 195

Atlanta Price Revenue Denver 195

Reid All About it

SEPTEMBER 11, 2020

Lewis Flax of Flax Associates says, “Innovative sponsorship options exist way beyond pasting logos anywhere and everywhere.” LMS/CRM integration. The folks at Fíonta do too, which is why they say integrating Salesforce (or any CRM/AMS) with a learning management system (LMS) should be on your association’s to-do list.

LMS 329

LMS Montana Revenue Price 329

Reid All About it

DECEMBER 8, 2023

TopClass LMS explains why and how associations should step up their efforts and shares examples of associations who have. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Mobile apps. More info/register. Host: ASAE Tue 12/12 from 10:25 a.m.

Strategy 272

Strategy Video Technology Innovation 272

Nimble AMS

JUNE 22, 2022

How innovative technology builds member loyalty. An AMS that supports an innovative online shopping experience is vital to delivering a superior member experience. Find an AMS integration that offers innovative job board technology, career pathing resources, career coaches, and a placement service. Drive more revenue.

Member Experience 122

Member Experience Tips Software LMS 122

Reid All About it

DECEMBER 15, 2023

TopClass LMS describes how assumptions about careers don’t always hold up now. He saw the idea in action at the Social Media Market World conference. Explore innovative approaches to gathering valuable feedback and optimizing course evaluations. So far, reading an article here and there, I’m liking it. Career flux. CAE credits.

Iowa 256

Iowa millennials Texas Strategy 256

Nimble AMS

JULY 28, 2022

According to the Community Brands Study, there’s a direct correlation between innovative technology and member satisfaction. An AMS should help your association manage membership records, optimize marketing and sales efforts, streamline communication campaigns, and other important office tasks.

Software 123

Software LMS Learning Management System Missouri 123

Reid All About it

APRIL 15, 2016

– Innovation by Design: Building Your Innovation Capabilities to Deliver More Value to Members. We’ve all heard leaders declare, or perhaps you’ve said it yourself, “we need to be more innovative.” – From Outbound To Inbound: Adopting Community Centered Marketing in the Digital Age (Virtual Lunch).

LMS 150

LMS Recruiting Recruitment Innovation 150

Reid All About it

APRIL 15, 2016

– Innovation by Design: Building Your Innovation Capabilities to Deliver More Value to Members. We’ve all heard leaders declare, or perhaps you’ve said it yourself, “we need to be more innovative.” – From Outbound To Inbound: Adopting Community Centered Marketing in the Digital Age (Virtual Lunch).

LMS 150

LMS Recruiting Recruitment Innovation 150