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Q&A: A Balanced Approach to Member Engagement

Association Adviser

Download a recording of “A Balanced Approach to Member Engagement” here. Article formats like Top 5 or Top 10 lists are popular social media posts that give readers easy-to-absorb information and help them digest important information you want them to see even if they’re on the go. Have additional questions?

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

That’s the beauty of thought leadership. Thought leadership is an old idea that has been made new again. The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. A social media following doesn’t guarantee that exclusive pedigree.

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Where Does Your Association Stand on Stakeholder Development?

YourMembership

This week I received an email from noted thought leader and speaker, Jeff De Cagna, FASAE, sharing his thoughts on my most recent blog post on member engagement. In it Jeff pushes back on the traditional practices of member engagement and suggests an alternative strategy that he has labeled “stakeholder development.”.

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Achieve More by Connecting the Dots for Your Association

Association Adviser

You’re likely promoting your content on your website and on social media to generate interest and increase your reach. Imagine: Your latest webinar is promoted through social media, summarized in your magazine, stored in your learning center and promoted in your career center. Reprinted with permission.

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Association Brain Food Weekly: 5.21.21

Reid All About it

Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. Presenter: Carole Stizza, PCC, SHRM-SCP, executive leadership coach, senior HR professional and strength strategy specialist. 1 CMP credit.

San Jose 369
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Association Brain Food Weekly: 7.30.21

Reid All About it

How the Healthcare Financial Management Association’s podcast engages members, supports DEI initiatives and attract sponsors while maintaining integrity. Why niche communities are the future of social media marketing—associations should have an advantage here. Writing as a Thought Leadership Strategy. 1 CMP credit.

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From the Corner Office: Gifford Briggs, LOGA

Association Adviser

Social media is a great tool for connecting with non-members, i.e. prospective members, in your industry. Technology and social media is not going away. Your members must be pretty tech-savvy. You’re a big proponent of social media. For social media to work, you need to be consistent.