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How to Reset Your Board Diversity Efforts

Associations Now

Hope isn’t a strategy, as they say, but it can sometimes seem that way when it comes to board diversity. As board expert Julie Daum told the Los Angeles Times last month: “Are we going to say, ‘I’m blond. Recent reports suggest that efforts to diversify boards are wobbling. Have you considered term limits?

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Hotel Group Launches New Job-Recruiting Initiative

Associations Now

The American Hotel & Lodging Association’s Hospitality is Working campaign will support the recruitment and placement of Opportunity Youth—16 to 24-year-olds who are out of both school and the workforce—in the hospitality industry. The campaign, announced at the U.S.

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Association Brain Food: 12.1.23

Reid All About it

Member recruitment. To attract young members , you must recruit in ways that make sense to them. Fri 12/1 at 4 p.m.* – Association Discussion: The Future of Components Has your association’s component relations strategy evolved since the pandemic? I’m happy to feature it as long as it’s not too product-centric.

Arlington 266
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Send the Right Message About Membership ROI

Associations Now

I like one in particular, not only for its content but also because of its promotional strategy. That could be a lesson for the Los Angeles Times to learn. Many times, the tone or language members use can help determine a central theme or message on member recruitment or retention, Larson says. Make it fun.

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Add Chapters to Make an Old Association Feel New

Associations Now

Launching a chapter network has helped PEN America, a literary organization with almost 100 years of history, recruit new members and reinvent opportunities for member engagement at the local level. The strategy reflects a significant shift from the way PEN America used to operate, says Director of Membership Rebecca Werner.

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Association Brain Food Weekly: 3.11.22

Reid All About it

Past surveys revealed predictive variables that helped advocacy professionals wisely invest their time and resources in strategies and tactics that lead to legislator influence. Understand the factors impacting association strategy and identify what associations are doing to strategically adapt. Virtual conference attendee’s attention.

LMS 195
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Send the Right Message About Membership ROI

Associations Now

I like one in particular, not only for its content but also because of its promotional strategy. That could be a lesson for the Los Angeles Times to learn. Many times, the tone or language members use can help determine a central theme or message on member recruitment or retention, Larson says. Make it fun.