Associations Now

NOVEMBER 5, 2019

Launching a chapter network has helped PEN America, a literary organization with almost 100 years of history, recruit new members and reinvent opportunities for member engagement at the local level. The decision comes at a critical time for the organization, which represents writers.

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Associations Now

NOVEMBER 26, 2019

That could be a lesson for the Los Angeles Times to learn. Many times, the tone or language members use can help determine a central theme or message on member recruitment or retention, Larson says. He offers three tips to consider when developing messages that promote membership value: Talk like your members. Make it fun.

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Associations Now

APRIL 28, 2014

Award Revoked The NAACP had to reverse course over the weekend after it was revealed the association’s Los Angeles chapter had planned to give the Clippers’ owner a lifetime-achievement award next month. “If you’re silent about this, then you’re accepting this,” she said.

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Reid All About it

MARCH 11, 2022

Darren Green, senior vice president of sales and services, Los Angeles Tourism and Convention Board. Membership Roundtable Discussion: Recruiting Student and Early-Career Members. Swap successful practices in student and early-career membership recruitment. Host: Smart Meetings. Fri 3/18 at 12 p.m. More info/register.

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Associations Now

APRIL 3, 2014

Early results from a new study show that recruitment, not renewals, drove member growth for many associations. “Interestingly, the growth again this year did not come from increased renewal rates, but from higher levels of new member recruitment,” Rossell writes. Also: the consistent craft that drives innovation.

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Associations Now

JANUARY 22, 2016

A 2012 Los Angeles Times investigation found that 94 percent of Oscar voters were white and 77 percent were male. In the ‘60s and ‘70s it was about recruiting younger members to stay vital and relevant. How Academy members recruit and sponsor new members also changed.

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Associations Now

JULY 21, 2014

The goals: Little says the Instagram account is meant to play up the strategic elements of retail, as well as to push career-recruitment efforts toward the industry. Compare this approach to that of Discover Los Angeles , which collaborated with Instagram users in a completely different way.).

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Associations Now

AUGUST 20, 2013

Christina Allen, LinkedIn’s director of product management, told the Los Angeles Times that the network could offer something truly unique. Bloomberg Businessweek cites statistics from the National Association of Colleges and Employers that show many employers are already using Facebook heavily in their recruiting.

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Membership Marketing

AUGUST 11, 2010

This year I will be attending the ASAE & the Center for Association Leadership Annual Meeting & Exposition in Los Angeles, CA. Have a safe trip to Los Angeles. Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Wednesday, August 11, 2010. Please come by.

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