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2015 Favorite Community Reads

Higher Logic

The CMX digital magazine. Luckily, they did an excellent recap of the event, compiling them in their digital magazine. This is an awesome weekly newsletter. But one of my favorite parts about their newsletter is many articles they link to aren’t specifically about community. What do Millennials have to do with community?

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Print is Alive and Kicking

Association Adviser

Forbes.com: Millennials: A Generation of Page-Turners, Jan. According to Naylor’s 2018 Association Communications Benchmarking Survey , print magazines have been the second most-valued communication channel (behind conferences and networking events) for two years now. While print media’s role has evolved over time, it is not dead.

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Your Conference Needs a Hub To Entice Customers and Prospects

Velvet Chainsaw

At a recent conference consultation with a client, a millennial made me think that I wasn’t keeping up with the times. Then she could use links in emails, newsletters and social media posts as spokes to connect back to the conference home base. The millennial piped in “who reads blogs anymore?”.

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Beyond Bronze, Silver, and Gold—Grow Success With Purpose

.orgSource

This shift may be aligned with the sensibilities of millennials, who are currently the majority of the workforce. For example, you pay a membership fee to join an association and receive a long list of available products, like newsletters or certifications. Our value is not in a magazine or even standards.

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New data: Volunteerism at an all-time low

Aaron Wolowiec

Surprisingly, while we’ve heard that Millennials and younger generations find volunteering important, 35 to 44 year olds volunteered the most, while 20 to 24 year olds volunteered the least. You can ask people to suggest topics for your newsletter, magazine, blog, webinars or conference, or vote on topics others have suggested.

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Best of the Web: April 2014

Association Adviser

We Can’t All Blame Ourselves: Why Millennials Need to Pull Their Own Weight. Regardless of change and differences in generation styles, there are areas where it’s still appropriate to expect Millennials to conform to traditional ethics and hard work. Bill Mickey. Melissa Harrison. XYZ University. 9-12, 2014.

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Does Your Member Communication Tell Your Association?s Story Well?

Association Adviser

The world gives us so many opportunities to write stories: Blogs, websites, Twitter, Facebook, LinkedIn, Instagram, magazines, newsletters, and billboards are just a handful of the ways we can communicate via the written word. Notices or articles don’t have to be long.