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Building Buy-In for an Online Community at Your Association

Higher Logic

If a document like this doesn’t exist, hold some informational interviews with your executive director and the head of the board to figure out what the association's main goals are for the upcoming year. Looking to personalize and target your email communications strategy to different member segments? Growing Non-Dues Revenue.

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Association Brain Food Weekly: 3.9.18

Reid All About it

Now for the main event: upcoming free professional development events for the association community. Hear about strategies and tactics to meet the requirements of one of the most modern and stringent personal data legislations. – Adapt to Attract Millennial and Gen Z Talent . More info/register. Host: BizBash.

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9 Steps for Building Member Personas

Higher Logic

If you decided to actively recruit students, they would also be a separate persona. That information gives you insight with which to create engagement and retention strategies. Do you need member personas to help you recruit new members ? How many Silent Generation, Boomers, Gen Xers, and Millennials do you have?

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Will ‘Gen Z’ be a Generation of Joiners?

Associations Now

While most associations are plotting out recruitment strategies for millennials, membership professionals need to be thinking about a younger generation entering the workforce this year. The main takeaway: Members of Gen Z, born during or after 1995, are distinct in a number of ways.

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Digital Transformation: It’s All About Culture

Leading Learning

It also requires re-thinking significantly how the stakeholders in your learning business interact, the assumptions they bring to the table, and how new perspectives translate into new strategies. Recruit your team. Why is that? As Maddie is fond of remarking, digital transformation comes down to culture change + vendor selection.

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Building Inclusive Online Communities

Higher Logic

Researchers suggest that one of the main ways to limit bias is to slow down. The second type is perception bias , which occurs when you form an opinion about a group that makes it difficult to fairly assess an individual within that group – think about how Baby Boomers view Millennials and vice versa.

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Association Success: 7 Ways to Thrive Not Just Survive

Association Freak

Users, of whom 67% are Millennials, have saved $170M+ this year. These new insurance companies are targeting Millennials and have taken pains to simplify and streamline the application process so coverage can be purchased in minutes through a mobile device. On-demand discounts. The Exploding Data Economy.

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