Marketing Reference Strategy White Paper 
Achieve
DECEMBER 19, 2017
But if data showed that your highest-value users are more likely to be older than 45 and female, you’d likely rethink your strategies and tactics in response. Setting goals that align with your nonprofit’s digital strategy allows you to measure effectiveness and adapt tactics to improve conversions.
Membership Marketing
JULY 22, 2011
Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Membership Marketing Benchmarking Report. Tony serves as the senior vice president of Marketing General, Inc., Tony Rossell.
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Vanguard Tech
JULY 30, 2012
Thought Leadership = number of referring sites. white papers). Ray van Hilst is Director of Client Strategy and Marketing at Vanguard Technology. First, it helps to know what your website’s goal is so you can align measurement with those goals. Some high level examples might include.
SCD Group
AUGUST 12, 2012
In fact, from a marketing communications perspective, investment in quality content is better than gold because, unlike gold, the value of quality content to your communications efforts rarely fluctuates or goes down. Quality content offers the same draw power to a marketer’s communications efforts. September 4-6, 2012.
SCD Group
JULY 30, 2012
8 Great Articles to Help Associations Grow with Content Marketing. Here are 7 articles that help associations and nonprofit organizations build content marketing capacity that helps extend their thought leadership, advance their profession/industry and add member value. 7 Content Marketing Lessons from Napoleon Hill. Why bother?
The Hourglass Blog
DECEMBER 14, 2010
Innovative ideas from a variety of hospital stakeholders walk in, are diagnosed, and are treated or referred; some are sent home with a prescription for further development, and an appointment for a follow-up visit. But instead of treating people, this clinic treats ideas. Perhaps there are situations where culture change is not a necessity.
GlowGlobally
JANUARY 31, 2014
To begin 2014, we are featuring a new MCI white paper authored by Nikki Walker, MCI’s Vice President for its global association management and consulting practice, based in Dubai, UAE. Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets?
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