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Preparing Your Association for AI

Association Analytics

For example, if you’re a marketing specialist, you might ask the tool to help compose tweets for podcast promotions or come up with a few subject lines for your emails. Additionally, you might consider what new products or services you could provide that might also increase your non-dues revenue with the help of AI. The results?

San Diego 317
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News Revenue Hub Expands as Journalism Membership Programs Grow

Associations Now

An initiative by Voice of San Diego to bring membership programs to media outlets is picking up enough steam that it’s being spun off into a separate nonprofit. The News Revenue Hub has helped five news organizations raise more than $1 million in member-driven revenue.

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Association Brain Food Weekly: 4.9.21

Reid All About it

From renewals to non-dues revenue, and from prospecting to engagement and expectations, where does community fit in your tech stack and where do we draw the line of exclusivity? Carl Winston, Director of the Payne School of Hospitality at San Diego State. Johnson Experience Marketing. More info/register. Greg Topalian.

San Diego 370
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Report: Meetings Bring More Than Money to Host Cities

Associations Now

Not only do they provide networking and learning opportunities for attendees, but they also bring in major revenue for the organization, as well as the destination, and drive innovation in host cities. It is no surprise then that destination marketing organizations (DMOs) are using meetings to impact the communities around them.”.

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Carole Baskin is killing it in marketing: How the non-profit in ‘Tiger King’ dominates digital strategy

Association Success

In fact, I found myself wondering, “Is Carole Baskin actually a marketing genius?”. Your marketing director didn’t. Well, how about this: The San Diego Zoo is literally the No. While many others may question what happened to her husband, there’s no doubt: Carole Baskin is killing it in marketing.

Strategy 100
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Association Brain Food Weekly: 10.22.21

Reid All About it

Content marketing. Edelman surveyed nearly 3,600 management-level professionals who consume thought-leadership content so they could help marketers understand how to break through the noise , when to use thought leadership and what B2B audiences want to see from companies. Presenters: Michael Shonholz, Chief Revenue Officer, ARG.

San Diego 195
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Association Brain Food Weekly: 3.26.21

Reid All About it

Learn about ideas and tools that will allow your organization to be at the forefront of this change, and how to surprise your learning audience with seamless and thoughtful opportunities to increase audience engagement and boost organizational revenue. Carl Winston, Director of the Payne School of Hospitality at San Diego State.