Association Success

APRIL 24, 2020

In fact, I found myself wondering, “Is Carole Baskin actually a marketing genius?”. Your marketing director didn’t. Well, how about this: The San Diego Zoo is literally the No. While many others may question what happened to her husband, there’s no doubt: Carole Baskin is killing it in marketing.

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Associations Now

JUNE 30, 2017

An initiative by Voice of San Diego to bring membership programs to media outlets is picking up enough steam that it’s being spun off into a separate nonprofit. The News Revenue Hub launched last year, a project of the nonprofit news outlet Voice of San Diego.

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Associations Now

APRIL 26, 2017

When the San Diego Tourism Authority did this, it found that in 2015, 23 percent of visitor traffic in the city was from 553,000 conference attendees who spent $620 million. It is no surprise then that destination marketing organizations (DMOs) are using meetings to impact the communities around them.”.

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Associations Now

OCTOBER 10, 2018

Meanwhile, the report recommends that planners keep an eye on San Diego, Toronto, and Nashville. The report ranks Las Vegas the top North American city for events, based on Carlson Wagonlit’s booking data: It jumped from 10th place to first in a single year. Other top cities were New York, Orlando, and Boston.

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Expo Logic

NOVEMBER 20, 2018

Events are connecting with their attendees through new experiential marketing techniques that increase brand engagement and build a stronger connection between them and your brand. Experiential marketing is used to connect with an audience in an interactive and engaging way.

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Achurch

AUGUST 5, 2020

This year’s convention was scheduled to take place in San Diego, June 8-11, 2020. Reach Out to Your Attendees Early and Often BIO’s Marketing team was tenacious in reaching out to all registrants two weeks before the event with a variety of short messages.

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Associations Now

NOVEMBER 1, 2018

For instance, the American Public Health Association’s 2018 Annual Meeting , taking place next week in San Diego, features the theme “Health Equity Now.” Another factor to consider is whether your conference is new to the market. These groups say that having a theme helps better guide sessions and other meeting elements.

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Reid All About it

OCTOBER 22, 2021

Content marketing. Edelman surveyed nearly 3,600 management-level professionals who consume thought-leadership content so they could help marketers understand how to break through the noise , when to use thought leadership and what B2B audiences want to see from companies. Michelle Schweitz, Marketing Manager, Community Brands.

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Associations Now

AUGUST 7, 2018

There are so many innovations, like collaborative robots and vision technologies, in more places, what I call robotics clusters—Pittsburgh, Boston, Silicon Valley, San Diego, and Austin, to name a few,” he says. “A RIA is working to establish early and constant touchpoints with members by using marketing automation tactics.

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Reid All About it

FEBRUARY 5, 2021

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Presenters: Ariana Aragon, Director of Implementation, and Abhay Khurana, Chief Marketing Officer, Feathr. Brian Zambotti, Vice President of Sales & Marketing, Digitell, Inc. Remote work models. More info/register.

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Reid All About it

MARCH 26, 2021

Carl Winston, Director of the Payne School of Hospitality at San Diego State. Robb Lee, CAE (moderator), Chief Marketing & Product Strategy Officer, and responsible for DEI, ASAE. WEC Grapevine: How We Did It – Marketing & Communications in a Pandemic World. More info/register. Host: Smart Meetings.

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Ungrated

MAY 19, 2023

Education Session: Covering Your Assets Communities need to have a process driven approach that links investments and reserves,” says Nico March with the March Group in San Diego. She says the tight market has caused a “mass exodus” from the traditional insurance marketplace with communities scrambling for coverage.

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Reid All About it

APRIL 9, 2021

Carl Winston, Director of the Payne School of Hospitality at San Diego State. The global virtual events market is projected to grow at a ‘compound annual growth rate of 23.2% Johnson Experience Marketing. When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable.

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YourMembership

FEBRUARY 8, 2013

A study conducted by the Center for Creative Leadership in San Diego found Millennial employees have about the same level of organizational commitment as other generations. Now that your business has survived the much-hyped “end of the world,” handling your online marketing should be a piece of cake, right?

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Velvet Chainsaw

JULY 27, 2015

Here is the slide deck from my joint closing session with Sarah Michel at Corporate Event Marketing Association (CEMA) Summit 2015 in San Diego, CA. We need to move from storytelling to story sharing each passing our stories and narraphors to each other like we pass food around the table.

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Robert Skrob

NOVEMBER 7, 2018

I’m coming to you this month from seat 6E in the first-class cabin of flight AA1229 from San Diego to Dallas where I’ll catch a flight home to Tallahassee. I’ve been traveling a lot this summer. There’s a lot of Retention Deficit Disorder out there, and I’m the guy subscription membership programs call to treat it.

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Reid All About it

JANUARY 17, 2020

WBT Systems shares 11 issues that should be on every association’s radar in 2020 and beyond , especially those offering online learning programs, including learner self-reliance, market expansion, competition, learning pathways and more. Joe Buehrle, vice president of organizational planning for Social Advocates for Youth, San Diego.

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Reid All About it

MAY 29, 2020

Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. Presenter: Mandy Brown, Lecturer, San Diego State University L. How to Create an Engaging Virtual Event – Alysha Parker, Corporate Marketing Manager, Bizzabo.

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Associations Now

OCTOBER 27, 2015

MBA announced the union at its 102nd Annual Convention and Expo in San Diego. On top of the educational courses they can attend through MBA , members can take advantage of discounts from Freddie Mac on special training courses and members-only webinars on a variety of market topics. Stevens said in a statement.

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Associations Now

OCTOBER 22, 2019

The result is that freelancers who might have done far more than three dozen works in a entire year for a single client—whether in the form of content marketing, magazine articles, or other editorial projects—suddenly find themselves severely limited in the amount of work they can do for that client. Was it a little arbitrary?

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Associations Now

NOVEMBER 29, 2016

This clever antismoking marketing strategy is aimed directly at hipsters. Also: If your member marketing isn’t connecting, look closely at these three issues. The campaign, which recently finished up in San Francisco and San Diego, is now focused on two Minnesota-based hipster hotbeds: Minneapolis and Duluth.

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Associations Now

OCTOBER 31, 2014

The Direct Marketing Association this week offered its members a useful guide that tells them what to do if a worst-case scenario happens. Marketers deal with a lot of data, and in the age of the cyberattack, keeping it secure isn’t exactly easy. The post Dealing With a Data Breach? Follow This Advice.

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Association Subculture

JULY 9, 2012

This clip might be old news for everyone, but it shows a new vantage point on the epic failness from the San Diego fireworks show of 2012. Yes, the San Diego fireworks display this year did not go as planned. marketing. (2). I cannot let this idea go even though July 4 is well behind us now. Disappointing?

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GlowGlobally

AUGUST 26, 2008

Market & Biz Plan. Categories: Advocacy , Channel Mgmt: Partners - Sponsors - Sales , MARCOM , Market & Bus Planning , Meetings. Thanks to all for attending our session and for our panel Tom Reiser, Helen van Oers, and Matteo Pederzoli for coming to the ASAE and Center AGM in San Diego this year. Membership.

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Associations Now

JULY 29, 2014

Health nut or not, if you’re in the market for a health-focused travel destination, a newly formed association may be able to help you find what you’re looking for. use of IHDA’s “Approved Healthy Destination” logo on marketing materials. IHDA’s support in developing and implementing health promotion programs.

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Associations Now

JUNE 12, 2014

June 16-17: Members of the hospitality industry will be accommodated during the Hospitality Sales and Marketing Association International’s annual Meetings, Events, Education and Technology [MEET] West conference in San Diego. The Week Ahead.

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Associations Now

AUGUST 28, 2013

The top locales: If you’re in the market for event space, the top-five destination cities have it in spades. Rounding out the list are second-ranked destination Chicago (1,567,991 square feet), fourth-ranked Atlanta (1,741,980 square feet), and fifth-ranked San Diego (1,612,980 square feet). What caused the dynamic change?

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Associations Now

JANUARY 9, 2015

To be fair, CES is not the only event to face this problem: San Diego Comic-Con International, which draws 130,000 people annually, has similar issues with scale. Other notable trends include plans to boost email marketing in 2015. Still, the visceral effect of such a huge show can be overwhelming, even for the pros.

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Associations Now

JUNE 23, 2015

The pet food industry, already struggling with a number of recalls and the potential of tighter state and federal regulations, has something else to worry about: the rise of healthy food, similar to what’s happened in the human food market. If Fido wants to eat, Fido gets to eat.

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Associations Now

JUNE 23, 2015

The pet food industry, already struggling with a number of recalls and the potential of tighter state and federal regulations, has something else to worry about: the rise of healthy food, similar to what’s happened in the human food market. If Fido wants to eat, Fido gets to eat.

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Associations Now

AUGUST 3, 2016

And so it stands to reason that comic behemoth Marvel will likely enrich its empire with its new Marvel Insider loyalty rewards program, introduced last month at San Diego Comic-Con. What was once perhaps looked upon as nerdery is now embraced as mainstream.

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Association Adviser

JUNE 5, 2017

Association Adviser: How have membership marketing programs for AGC of America evolved? Jeff Wilson: Chapters have historically been the primary marketer of membership in part because much of the construction industry operates on a local level. One serves San Diego and one serves the remainder of the state.

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Guilt by Association

AUGUST 28, 2008

Brian Solis, one of the superstars in social media strategy, spoke at the ASAE Annual Meeting in San Diego last week. He’s going to publish a wiki soon that explains all of these in detail, to help you figure out what’s pertinent to your markets and conversations. Sadly, the session wasn’t recorded. The image is on Flickr.

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Association Subculture

SEPTEMBER 28, 2009

Second - I went to a thought leader session led by Nadira Hira at the ASAE Annual Conference in San Diego. marketing. (2). First - I bought this cool sounding book by Jeff Gordinier called X Saves the World (if you havent read it, buy it NOW). The first experience blew the blinders off. The second made me really, really angry.

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