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Association Brain Food: 10.20.23

Reid All About it

Unlike social media, a mobile app provides a cohesive and centralized communication channel to your members. Bulletin describes several ways a member app can enhance and foster member engagement. Equip yourself with innovative approaches to adapt community engagement strategies in an AI-augmented landscape.

Maryland 272
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Association Brain Food: 4.12.24

Reid All About it

Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Member recruitment. Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. . More info/register. Host: Fridays@4 Mon 4/15 at 8 a.m.

Revenue 256
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Association Brain Food: 4.5.24

Reid All About it

I also noticed a lack of intention in solving these issues: most associations admit to not having member engagement, young professional recruitment and lapsed member reengagement plans. Blue ocean strategy. More info/register (ASAE members only). Seems like a good place to start. Lessons from the podcast world.

Revenue 256
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Association Brain Food Weekly: 3.5.21

Reid All About it

Forward-thinking associations are creating digital hubs to plug members into the entire universe of benefits, including new methods of content delivery, enhanced online learning engines, elegant tools to connect members with one another and provide seamless access to virtual, hybrid and live events. More info/register. Host: Cvent.

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Association Brain Food Weekly: 3.12.21

Reid All About it

EST – WEC Grapevine: How We Did It – Digital Event Strategy & Considerations. Discover the strategy behind MPI’s design of the WEC Grapevine Digital Experience. Meta-Trends: Using Data to Nail the New Normal for Your Association and Your Members. More info/register. Fri 3/12 at 12 p.m. More info/register. CAE credits.

Nashville 370
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Association Brain Food Weekly: 5.15.20

Reid All About it

They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media.

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Just Another Association

Potomac Core

In today’s uncertain global business environment , associations must be perceived as extensions of company and industry business strategies and not be just another association. If an organization wishes to grow then its strategies, products, and services must be formulated around industry or profession challenges and outcomes.