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Study Holds Key to Association Member Engagement

Smooth The Path

Log into the platform and answer the survey (it will only take you about 20 minutes) and you will have immediate access to personalized comparisons and peer data. By taking the survey, you will also be put on the list to get a copy of the study’s report the moment we publish it. The New Member Engagement Rule of Three.

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Members Who Share Their Opinions Expect Action (here is what we are going to do!)

Smooth The Path

Members want to be heard. Implicit in our ask to take an online survey, respond to a member interview, attend a focus group or even when we ask off-handed informal questions like what did you think of the conference? So often members ask, “will I get a copy of the final report too?”

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Learn About Members’ Why

Smooth The Path

Just like – what doesn’t make for a very compelling story but, why does – what doesn’t make for very actionable member insights but why does. Think of all the member research you have done whether it is analyzing the data or conducting surveys. Do you want to understand your member’s why ?

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It is Time to Revisit Our Member Segments

Smooth The Path

Start with the segmenting you can do with the association’s data and surveys. Learn who your best members are and how they interact with the association. When you have completed that, let’s talk about qualitative methods of member research to uncover the behavior, preference and problem segments.

Survey 68
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Members Leave Associations Without a Sound

Smooth The Path

Related: Don’t ask for feedback from members who are too new. Asking members to opt in after a bad member experience. The post Members Leave Associations Without a Sound appeared first on Smooth The Path. There are important things we may not know about the association.

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Association Brain Food Weekly: 7.9.21

Reid All About it

Learn how advertising, networking opportunities, and a user-friendly experience work together to benefit community platforms, how to use features of your platform to increase engagement and sense of community, and how to raise non-dues revenue through a great member experience. Walk a mile in your member’s shoes.

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Our Members Are Not Crazy

Smooth The Path

Hearing member’s stories is such a valuable thing, but these stories can be tricky to hear. Quick heat-of-the-moment online, email or phone feedback from members can be laden with emotion making the creator’s words convoluted or inaccurate. Surveys assume that we know all the possible answers, but we don’t.

Survey 60