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Association Brain Food Weekly: 8.21.20

Reid All About it

Bruce Rosenthal (Bruce Rosenthal Associates and Partnership Professionals Network) and Christopher Gloede (Ricochet Advice) recently published a useful report, The New Sponsorship Model for Virtual Events. They explain how to deliver value to virtual event sponsors—value that will generate more revenue for your association. Host: ASAE.

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Association Brain Food Weekly: 5.15.20

Reid All About it

Chapters can continue to generate non-dues revenue by partnering with their sponsors in new ways. Billhighway explains how to help chapters leverage their event and content assets to deliver desperately needed revenue to their bottom line and value to sponsors. What new technologies can they employ? Chapter sponsorships.

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Survey: These Companies Set the Standard for Leadership

Associations Now

A new study finds that the best companies to recruit from have one thing in common: really, really good leadership training programs. IBM has a Basic Blue for IBM Leader program, which guides new employees along career paths. Welch Learning Center in Crotonville, New York. What can you learn from these companies?

Survey 40
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Association Brain Food Weekly: 8.9.19

Reid All About it

Oh well, you could sub another fish in this pan-seared mackerel with sweet peppers and thyme recipe from the New York Times. Creating Tomorrow’s Leaders: How to Attract, Retain and Engage Millennial and Gen Z Talent. Learn about these value types and how they impact your membership recruitment and retention. 1 CMP credit.

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From the Corner Office: Carol Khoury, NYSSA

Association Adviser

This month’s Corner Office spotlight shines on Carol Khoury, managing director of membership & marketing, for the 10,000-member New York Society of Security Analysts (NYSSA). AA: Has NYSSA changed its membership recruitment and retention strategy in response to the many changes affecting Wall Street? Carol Khoury.

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Membership Wakeup Call for Associations

Association Adviser

Carol Khoury, managing director of membership and marketing for the New York Society of Security Analysts (NYSSA) said associations are finally coming to grips with the fact that they can no longer “do business as usual” and hope to survive. Relevance is what drives both dues and non-dues revenue.”

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Marketing Trends: How to Wow Them In 2023

CMA Solutions

Gen Z and Millennials are forecasted to drive more than 100 million in online sales in the new year. For example, when the New Jersey State Nurses Association needed help recruiting more nurses to fight the pandemic throughout the state, we used this technique. A good portion of “new” nurses were recently retired nurses.