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How to engage your members where they are, when they are

MultiBriefs

Discover where your marketing matters With the digital transition all but complete, the days of traditional print for newsletters and marketing material are coming to a close. Being able to cut through the spam on social media to deliver a genuine message from your association takes a focused approach or a dedicated team.

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Wednesday Buzz: Engage Social Media Followers With These Prompts

Associations Now

Social Media Today shares a bunch of content ideas to activate your social media feeds. The creative well can run dry for even the best social media managers. It’s important to keep up engagement on your social accounts, but some days, coming up with a great content idea feels impossible.

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5 Gen Z Values Associations Need to Know

Membersuite

They’re done with the social media performances of selfie-obsessed, show-off Millennials in their feeds. Gen Z is twice as likely as Millennials to make a purchase based on a recommendation from an influencer. When you hire Gen Z staff, see if they’re interested in acting as association ambassadors on social media. #4:

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24 Top Association Member Engagement Strategies to Rock Retention

EventMobi: Association Events

You can segment your association members by: Known interests Length of membership Membership tier Level of engagement Demographic For example, with 75% of millennials actively avoiding phone calls, connecting by phone is a member engagement strategy that might be better used for the older members of your association.

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Embracing and Engaging Young Professionals

GrowthZone

Our annual survey of association professionals reports repeatedly that a common concern is the increased pressure to recruit young members. The bulk of the workforce is made up of Millennials, Generation X, and Baby Boomers, and Gen Z is not far behind. Social Media. The good news is your plan is already in motion!

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Building Buy-In for an Online Community at Your Association

Higher Logic

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Objection 2: Social Media. Example: “It would be much easier to create a social media group.

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Engaging Your Young Professional Members: 9 Tips

MemberClicks

Recruiting new members and keeping them engaged is a crucial activity for all associations. And while it’s a challenge to engage any of your member base, engaging young members can feel particularly daunting—particularly younger Millennials and Gen Z. Spotlight young members in your newsletter.

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